Mandarin Oriental Hotel Group Appoints New GSA Mexico

Kathleen Dickson, Vice President, Sales - The Americas, Mandarin Oriental Hotel Group, announced the partnership of Mandarin Oriental and Mexico City-based Sales Internacional, S.A. de C.V. for all sales and marketing efforts in Mexico. Under the direction of President Jorge Sales, Sales Internacional will act as the luxury hotel group’s general sales agent and represent Mandarin Oriental at all major industry tradeshow events in the country.

Sales Internacional’s primary focus will be to build awareness and increase the business base in Mexico for the Group’s expanded portfolio in The Americas, with an emphasis on its two hotels in Florida, Mandarin Oriental, Miami and Turnberry Isle Resort and Club in Aventura. In addition, the company will support the Group’s sales initiatives of all 18 properties worldwide. As Mandarin Oriental’s local representative in Mexico, they will liaise with travel agents, corporate travel contacts and group planners.

Established in 1982, Sales Internacional is a recognized leader in providing expert marketing and sales services for international travel related companies in Mexico. It boasts an impressive client roster, including Air New Zealand, The Orlando Convention & Visitors Bureau, China Airlines and American Trans Air among others. Sales, who was chairman in 1999 and 2000 of the Visit USA Committee in Mexico, and his team hold memberships in several important travel associations such as APG, Metropolitan Association of Travel Agents, AFEET and CONAAV. The company has also recently expanded with the addition of a full service branch office in Guadalajara.

Mandarin Oriental is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. In total, the Group operates 18 luxury hotels in key business and leisure destinations, with three additional hotels under development, including New York (opening late 2003), Washington D.C. (opening 2004) and Tokyo (opening 2006). Mandarin Oriental now operates some 7,000 rooms in eleven countries with nine hotels in Asia, six in The Americas and three in Europe.