La Quinta Inns, Inc. has announced an addition to its national salesteam with the appointment of Steve Grew as director of regional sales for La Quinta’s Easternregion.
In his new position, Mr. Grew will be responsible for increasing system-wide revenuesand managing one of five regional sales teams. Mr. Grew will report to Tom Clancy, regionalvice president of sales.
“Increased occupancy and RevPAR are essential to the continued profitability ofLa Quinta,” said Butch Cash, president and CEO for La Quinta Inns, Inc. “Steve’s leadership,creativity and experience will be key to meeting and exceeding our company’s financial goals.”
With more than 25 years of hospitality experience, Mr. Grew has served in a varietyof hotel management capacities, including general manager, director of operations anddirector of sales. While serving as director of franchise services for the Ramada and VillagerLodge brands, Mr. Grew directed a staff that provided service and support to more than 900hotels. Most recently, as corporate director of regional sales at Cendant Corporation, heoversaw a national field sales staff for the Ramada, Travelodge and Days Inn brands.