La Quinta Inns, Inc. signed its first franchisee agreement under its newfranchise program with Atlanta-based Diplomat Hotel Corp. La Quinta’s first franchised propertywill be built on the north side of Atlanta’s Hartsfield International Airport on Virginia Avenue and isexpected to open late 2001.
Diplomat Hotel Corp. will develop a new 160-room La Quinta® Inn & Suites prototypefeaturing a residential style as well as La Quinta’s latest deacute;cor, designs and amenities. The new Inn& Suites hotel also will feature all-interior corridors as well as continental breakfast facilities,meeting space, exercise facilities and a complete business center.
“The response to La Quinta’s franchise program continues to solidify our belief thatLa Quinta will be among the preeminent franchisors in the U.S. marketplace,” said Butch Cash,president and chief executive officer for La Quinta Inns, Inc. “R.C. and Mike Patel are committed to100 percent guest satisfaction and the continued growth of the La Quinta brand. We are proud tohave Diplomat Hotel Corp. join the La Quinta family.”
R.C. Patel, chairman of Diplomat Hotel Corp. added, “We expect a long and prosperousrelationship with La Quinta. La Quinta is one of the most recognized and respected brands in thebusiness, and we’re excited to be playing such a significant role in their growth strategy.”
With properties primarily located in the Sunbelt, La Quinta formally launched its franchiseprogram in Sept. 2000 to energize the company’s long-term growth strategy through rapid expansioninto new markets. La Quinta’s traditionally strong brand loyalty and development of a franchisee-friendlyprogram has led to an overwhelming response to La Quinta’s new franchise program.
“The signing of this agreement provides us with a wonderful opportunity to partner with oneof our industry’s premier brands,” said Mike Patel, president of Diplomat Hotel Corp. “La Quinta’s32-year history and brand marketing strength will be key to our future performance.”
About Diplomat Hotel Corporation
Atlanta-based Diplomat Hotel Corporation is a multi-service hotel and motel investment,development & management company focused on the stabilization and rehabilitation of existingproperties. Founded by brothers R.C. and Mike Patel in 1981, Diplomat Hotel now owns andoperates 14 hotels in the southeastern United States. For more information, visit the company’swebsite at www.diplomathotelcorp.com
About La Quinta Inns, Inc.
Dallas-based La Quinta Inns, Inc. owns and operates 230 Inns and 70 Inn & Suites in 28states. La Quinta is the lodging division of The Meditrust Companies (NYSE: MT), a real estateinvestment trust. For more information about La Quinta, please visit its website atwww.laquinta.com. Other news about The Meditrust Companies is available at www.reit.com.