If there was an award for the most hotel awards won by an individual hotel group, it would most likely go to Dubai-based luxury hospitality group Jumeirah International. Established five years ago, the group manages prestigious properties such as Burj Al Arab and The Jumeirah Beach Hotel, which have subsequently helped to build Dubai into a world-class tourist destination.
Since 1997, the group has won a total of 55 awards, with a regular increase year on year. The awards have been received from around the world, highlighting Dubai as a truly international destination. The group’s most famous hotels are The Jumeirah Beach Hotel and Burj Al Arab, which have both consistently won awards over the past five years, reflecting the iconic splendour of their architecture, superb hospitality and luxurious surroundings. Winner of two Conde Nast Traveller awards - ‘Best Hotel in the World’ and ‘Number One Hotel in the World’ - The Jumeirah Beach Hotel also recently won the award for “best Resort Hotel in the World’ at the TMO Awards in London in March this year.
However, Emirates Towers hotel, the group’s five star business hotel, has increasingly been recognised as being on an equal footing within the business hospitality sector. Emirates Towers has most recently ‘stolen the show’ after being recognised in several areas already in 2002. Last week, the MEED Awards for Business Excellence, voted the hotel ‘Middle East Business Hotel of the Year’. In February, the readers of Germany’s Business Traveller Magazine voted the hotel ‘Best Hotel in the Middle East’. In addition to this, in March this year, the hotel received nominations in four of the categories in the DEPA Middle East Hotel Awards, namely ‘Outstanding Hotel of the Year, ‘Business Hotel of the Year’, ‘Executive Floor of the Year’, and ‘Hotel Employer of the Year’.
Jumeirah International has recently expanded outside the Middle East into London, taking over the management contract of The Carlton Tower and The Lowndes hotel in London’s Belgravia. Following on from Jumeirah International’s move into the UK, the Carlton Tower was immediately included in the prestigious ‘Leading Hotels of the World’ handbook - demonstrable evidence that the London properties are expected to quickly follow the standards of their sister hotels in Dubai.
Jumeirah International continues to go from strength to strength, and the awards reflect the company’s standing as an international hotel group. Jumeirah International is no longer only known for its architecturally stunning buildings, but is now acknowledged for its first-class levels of service on a global level.
Gerald Lawless, Managing Director, commented: “We are delighted by the recent awards received by Jumeirah International, and feel strongly that they represent real recognition of our business principles and values within the hospitality industry. We have worked very closely with the DTCM to jointly promote Dubai as a destination, and these awards only confirm the timeliness of our decision to take our unique style out into the worldwide marketplace.”