IDeaS, Inc., a leading provider of revenue optimization solutions, announced that Hyatt International Corporation has chosen IDeaS to provide revenue management serving Hyatt properties around the world.

IDeaS was named Hyatt International`s preferred revenue management solution after a successful implementation of an e-yieldTM pilot at Grand Hyatt Seoul in Korea.

“We selected IDeaS because of the proven incremental results they produced working with our company. When IDeaS installed the Grand Hyatt Seoul pilot, we immediately saw the impact of the system on our market share. The hotel moved up to number one in revenue market share within its competitive set. IDeaS was the obvious choice,” said Gebhard Rainer, Hyatt International`s vice president - Hotel Finance/Systems.
“We are pleased that Hyatt International has experienced measurable revenue increases and has realized a marked shift to dominance in its competitive set performance,” said Ed Booth, IDeaS president and chief executive officer. “Their results are similar to those experienced by many of our clients.”
“I am impressed with Hyatt`s top to bottom commitment to build revenue management into their culture.” said John Quarles, IDeaS director, International Accounts. e-yieldTM, IDeaS` solution, is modeled to each property`s and chain`s business strategy. It can be networked (LAN, WAN, Internet-ready) anywhere a group of properties or a worldwide chain require the benefits of yield management. IDeaS is continuing to provide innovation to market and is implementing e-yieldTM in a centralized location and delivering an ASP (Application Service Provider) model.

Hyatt International Corporation
Hyatt International, through its subsidiaries, operates 59 hotels and 21 resorts with more than 27,000 room in 37 countries. There are presently 23 hotels under development. The hotel management company specializes in deluxe hotels with meeting facilities and special services for the business traveler, and operates hotels in major and secondary cities, airport locations and leading resort areas throughout the world.

IDeaS, Inc.
IDeaS develops and delivers solutions that create consistent, measurable value to its clients. It provides revenue management solutions for clients whose ability to optimize revenue depends on how well they manage complex business, price-setting and distribution factors. Originators of solutions for US Airways, Northwest Airlines and United Van Lines, the Company`s solutions optimize revenue and profitability in industries with perishable, time-constrained or fixed-capacity products and services. IDeaS has become a leading provider of revenue optimization solutions in the global hospitality industry. Its clients include Hyatt International Corporation, Bass Hotels and Resorts, and Hilton International.
Headquartered in Minneapolis, IDeaS also maintains global technology and sales offices in North America, England, Germany, Australia and India. For more information, visit IDeaS web site at www.e-yield.com.
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