Prime Hospitality Signs Master Franchise

Prime Hospitality Corp.
(NYSE: PDQ) announced today it has entered into a multi-unit development
agreement with Charlotte, North Carolina-based ABC Investments to open 15
AmeriSuites over the next six years in North and South Carolina.

Under the Master Franchise arrangement, ABC Investments will develop ten
AmeriSuites in North Carolina, focusing on metropolitan areas such as
Charlotte, High Point, Winston-Salem, Raleigh-Durham, Greensboro and
Asheville. They will also develop five properties in South Carolina, in target
areas including Charleston, Columbia, Hilton Head and Myrtle Beach.

“We are pleased to be teaming up with respected operators like ABC
Investments which have multi-unit development capabilities, and look forward
to a strategic, long-term relationship,” noted Prime CEO and Chairman A.F.
Petrocelli. “We appreciate their confidence in the AmeriSuites brand and are
sure their planned development in the Southeast region will provide critical
mass in high demand areas where we are currently under-represented.”

There are presently four AmeriSuites in North Carolina in the Greensboro,
Raleigh and Charlotte markets, and three in South Carolina, in the Columbia
and Greenville markets.

“The AmeriSuites name has power with unparalleled support from Prime
Hospitality,” said Von Patel, President & CEO of ABC Investments. “Our
development is intensely aggressive and we see a great future for our company,
partners and investors. With our vast management skills, we take pride in
being one of the southeast`s premier hotel management companies. Our last 20
years speaks for itself and we are ready for new challenges and we feel the
time is right for a product like AmeriSuites.”


Established in 1979, ABC Investments & Management Company has enjoyed
continuous growth for more than two decades, and currently owns and operates
17 hotels in North Carolina, South Carolina and Virginia.  The company also
presently has two Hawthorn Suites under construction in the Charlotte area.
More information on ABC Investments can be accessed at
or via email at: [email protected]

AmeriSuites properties provide comfortable accommodations with separate
living and sleeping areas and a wide array of amenities. Each guest suite
features a living room with sleeper sofa, 26” remote stereo TV, video cassette
player, well-lighted work desk, two phones with voice mail messaging, an iron
and ironing board, hairdryers, kitchen/wet bar area with refrigerator,
microwave, coffee maker and free coffee. Other amenities include complimentary
bountiful breakfast buffets, laundry facilities, fitness center, meeting
space, and heated indoor or outdoor pools. Reservations can be made through
AmeriSuites` toll-free central reservation system, 800-833-1516 or via its web
site: There are presently 97 AmeriSuites
properties located in 31 states, with primary concentration in key markets
such as Atlanta, Chicago, Cincinnati, Denver, Miami, Dallas and Nashville.

AmeriSuites(R) is a trademarked proprietary brand of Prime Hospitality
Corp. (NYSE: PDQ), headquartered in Fairfield, NJ. Prime currently owns,
manages and/or franchises over 200 hotels throughout the United States and the
U.S. Virgin Islands under its proprietary trade names AmeriSuites(R) and
Wellesley Inn & Suites(R) and under franchise agreements with national hotel