Choice Hotels International Inc. (NYSE:CHH) has announced aggressive plans to develop the Comfort, Quality, Clarion and Sleep Inn hotel brands throughout the Caribbean region.
Development plans for the Caribbean call for the opening of 25 hotels within the next four years. Targeted locations will include islands where Choice does not yet have a concentrated presence, such as the Dominican Republic, Aruba, Trinidad, St. Croix, Antigua, St. Maarten and Barbados. Already open in the Caribbean are Choice brand hotels in the Bahamas, Jamaica, Cayman Islands, Puerto Rico, Curacao and Turks & Caicos.
To begin this effort, Choice has purchased from its former master franchisee for the Caribbean, Quality Divisional Management Inc., all existing franchise contracts. Quality Divisional Management executives, Christopher Sharpless, and Christopher Sharpless, Jr., will join Choice as a consultant and as franchise service director for the Caribbean region, to perform development and franchise duties.
“We`re looking forward to working even more closely with our franchisees in the Caribbean region,” said Bruno Geny, Senior Vice President-International. “We have a tremendous amount of opportunity to expand our presence in this top tourist destination.”
Choice Hotels International is the world`s second largest lodging franchisor with almost 4,000 hotels in 36 countries marketed under the brands Comfort, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites. For further information and locations, contact www.choicehotels.com
p>This new releasecontains plans and objectives of management for future operations. These forward-looking statements are subject to numerous risks and uncertainties that could cause actual results to differ materially, such as competition and economic conditions. Readers are referred to documents filed by the company with the Securities and Exchange Commission for other risk factors.
Comfort, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites are registered trademarks and service marks of Choice Hotels International Inc.