Park Place Entertainment Corporation (NYSE:PPE) announced today the appointment of P.K. Fields to director of interactive marketing and content development. Fields oversees all Internet-related advertising, sales and marketing efforts for Park Place`s corporate Web site and is further responsible for online reservations and creative development of the Company`s Bally`s, Caesars, Conrad, Flamingo, Grand and Hilton property Web sites.
Fields joins Park Place from Mirage Resorts where she served in a similar capacity. Previously, she held the positions of director of sales and promotions at Girl Games Inc. and vice president of marketing at Billboard Entertainment.
Park Place Entertainment owns, manages or has an interest in 28 gaming properties operating under the Bally`s, Caesars, Flamingo, Grand and Hilton brand names with a total of 2 million square feet of gaming space, over 28,000 hotel rooms and approximately 65,000 employees worldwide.