Park Place Entertainment Corporation (NYSE:PPE) announced today the appointment of David Totaro to vice president and chief brand officer.
In his new role, Totaro will design and implement marketing programs to support and enhance Park Place’s well-known property brands including Bally’s, Caesars, Flamingo, Hilton and Grand Casinos. Totaro, who formerly served as senior vice president of marketing at Caesars World Inc., will report to Mark Dodson, executive vice president. Caesars World was acquired by Park Place Entertainment in December 1999.

Totaro brings to Park Place more than 25 years of experience in brand marketing during which he built and enhanced many new and existing brands of products ranging from consumer household products to financial services.

Prior to joining Caesars World in May 1999, Totaro was executive vice president and chief marketing officer of Dime Bancorp Inc., where he implemented a successful national corporate branding program. Prior to Dime, Totaro launched Advil, the world’s largest analgesic product for the American Home Products Corporation and, earlier, extended the well-known Avon cosmetics brand into more than 30 international markets.

Totaro earned his master’s degree in business administration, with a specialty in marketing, from the Wharton Graduate School at the University of Pennsylvania and his bachelor of arts degree from Dickinson College.

Park Place Entertainment owns, manages or has an interest in 28 gaming properties operating under the Bally’s, Caesars, Flamingo, Grand and Hilton brand names with a total of 2 million square feet of gaming space, over 28,000 hotel rooms and approximately 65,000 employees worldwide.

Additional information on Park Place Entertainment can be accessed through the Company’s 24-hour investor relations service. Individuals may call toll-free 877-PPE-NYSE (877-773-6973) or visit www.parkplace.com to obtain the latest Company news and stock price information, or to request information by email, fax or postal mail delivery.

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