Wyndham International, Inc. (NYSE:WYN), announced that effective at the opening of trading on Tuesday, Oct. 15, its common stock will be traded on The American Stock Exchange (AMEX) under the new symbol, WBR.
WBR represents the brand`s unique guest recognition program, Wyndham ByRequest(R), which has successfully driven customer loyalty by personalizing the guest experience.
Wyndham ByRequest is the first guest recognition program in the industry to focus on personalization instead of points, and encourages consumers to ask for items that enhance their hotel stay. There are no pre-qualifications to register; guests simply fill out a personal profile on www.wyndham.com, where they can choose from more than 300 options when selecting their food, beverage and leisure activity options, whether it may be a favorite bottle of wine or fruit plate in their room upon arrival.
Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800/WYNDHAM.