MCLEAN, The Hospitality Sales & Marketing Association International (HSMAI) announced its newest Affinity Partner is TAedge.com, an ASTA-endorsed, on-line marketplace, resource and information center for the travel industry. TAedge.com distributes hotel hot dates and rates to travel agents, tour operators, meeting planners and consumers on-line via its supplier to customer e-mail and web marketing solutions.

HSMAI`s Affinity Program is designed as a member benefit to provide additional resources at discounted or preferred rates.

“We continue to add more value to an HSMAI membership by offering results-oriented agreements such as TAedge.com. This is a great opportunity, which enables members and their properties to take advantage of the TAedge.com database and established market at substantial savings,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

Shri Lildharrie, vice president of business development for TAedge.com, says: “Partnerships are so important in today`s marketplace, and we look forward to this affiliation with HSMAI and to working with its individual members to help grow their business.” “This partnership offers an affordable solution to target the on-line travel agent community.”

With this arrangement, HSMAI members pay only $500 per year for each participating property, a substantial savings of 75 percent off TAedge.com standard listed rates. The HSMAI member package includes Broadcast E-Mail Service, Unlimited Promotion Listings with Booking Details, Company Listing with Web Site Link and Search by Amenities, E-Brochure, and Consumer-Direct Promotion Listings on TAedge.com Powered Travel Agency Websites.

TAedge.com is a leading travel industry professional web portal bringing together travel suppliers and buyers and providing an economical and proven effective solution to market to the on-line travel community. Participating hotels can reach over 200,000 front-line travel agents, 6,000 tour operators, and millions of their customers monthly.

For more information regarding HSMAI/TAedge.com program or to enroll, visit www.taedge.com/HSMAI, or contact Shri Lildharrie, vice president of business development, at (888) 869-4961.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.

HSMAI`s other affinity partners include: Airborne Express, EMarketing Solutions, Leadership Synergies, LLC, PaeTec Communications, Stellar Proposals, Tom McCarthy Sales Training Seminars and University of Nevada, Las Vegas - Graduate program.

For more information about HSMAI or the HSMAI Affinity Programs, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at www.hsmai.org.

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