Best Western Australia is pleased to announce the appointment of Bill Calderwood, recently Deputy Managing Director of the Australian Tourist Commission (ATC), to the Best Western Australia Board of Directors.
As the tourism/accommodation market becomes increasingly complex, Best Western Australia feels confident it will remain competitive. Bill Calderwood has extensive knowledge, experience and skills, and will bring a fresh perspective to the current Board of Directors.
Robert Anderson, President of Best Western Australia commented, “The Best Western Australia Board of Directors is very excited about Bill joining us and feel this is a great step forward for Best Western Australia. We look forward to working closely with Bill and are confident he will make a very valuable contribution to our Board”.
With a tourism career spanning twenty years, Calderwood has been involved in all aspects of international tourism, leading major companies in the fields of retail, wholesale, inbound and international destination marketing.
As Deputy Managing Director of the Australian Tourist Commission (ATC), Calderwood had prime responsibility for the organization’s operations overseas and in Australia. In his six-year tenure, he was responsible for driving the long-term strategic development of the ATC globally, and was instrumental in the introduction of new initiatives driving consumer information systems, product distribution through the web and information technology, as well as the development of new international marketing programs-including the successful Olympics tourism strategy.
He developed a team at the ATC, which became recognized by their peers in the international market as the benchmark for National Tourism Offices and won several international marketing awards.
Before joining the ATC, Calderwood was a Board member and Chief Executive Officer of Traveland, the largest travel organization in Australia, and the Managing Director of Contiki Holidays for the Asia Pacific region and the USA.
Calderwood currently is on the International Executive Board of the Pacific Asia Travel Association, and previously was on the Board of the Australian Tourism Export Council (ATEC)-the premier association for the inbound tourism industry.
Having established an international tourism consultancy, Tourism Insights, he is involved in various projects throughout the Asia Pacific region.