World`s Largest Hotel Brand Reaches New Milestone

Best Western International, which already lays claim as the world’s largest hotel brand, recently added its 4,000th member.

“This is quite a milestone for us,” explains Jim Evans, president and CEO of Best Western International. “Although growth is not the sole indicator of a company’s success, it is certainly a benchmark that clearly indicates long-term value and consumer acceptance.”

Best Western wrapped up 1999 with 313,247 rooms in 4,037 properties in 84 countries and territories. These hotels represent a growth of 233 properties and 12,299 rooms for the year along with an addition of six new countries to the company’s international portfolio.

The continued growth of the brand is a testament to the new stewardship of Evans and the appeal of the democratic nature of the 53-year-old lodging giant.

Best Western International is a non-profit membership association of independently owned and operated hotels.