In a promotional alignment with the nation`s renewed focus on the value of friends and family, Choice Hotels International (NYSE:CHH) introduces the Get Together Sweepstakes, awarding a grand prize winner a trip for ten family members and friends to any Choice brand hotel location of their choosing within the continental U.S.
The sweepstakes launches September 16, 2002, and runs through January 31, 2003. Travelers enter the promotion via the company`s website, www.choicehotels.com.
No purchase is necessary to enter.
The Get Together Sweepstakes grand prize includes airfare, accommodations for four nights, and $500 in spending money per person. Additionally, ten first prize winners will receive digital cameras to record their own friends and family occasions.
” `The power of being there` has never been stronger than at this point in our nation`s history,” said Wayne W. Wielgus, Choice Hotels` senior vice president, marketing. “It`s not enough to keep in touch through e-mail, phone calls or faxes. We want to see, touch and spend time with the people we love.”
“The Get Together Sweepstakes taps into this sentiment,” Wielgus said. “It`s a tangible, unique way for Choice Hotels and its franchisees to bring families and friends together.”
A new television commercial, to air on national cable networks such as CNN, MSNBC, The Discovery Channel and The Weather Channel beginning September 16, touts the Get Together Sweepstakes and reinforces the national sentiment that inspired it. The commercial features images of a family traveling together by car, sightseeing, sharing bedtime stories in a hotel room, taking a dip in a hotel pool - images immediately familiar to anyone who has traveled with family and friends.
” `The theme of the commercial, as stated in the voiceover, is that `the farther you get from home, the closer you get to the people who live there,`” said Wielgus. He added that the new ad also incorporates Choice Hotels` overarching campaign message, “The Power of Being There. Go.”
The television commercial advertises the sweepstake`s availability at Choice`s Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, and MainStay Suites brands. A separate radio campaign, featuring the voice of Barry Corbin and airing on national radio networks such as Westwood One and the ABC Radio Network, advertises the sweepstake`s availability at Choice`s Econo Lodge and Rodeway Inn brands.
Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.
NO PURCHASE NECESSARY, LEGAL U.S. RESIDENTS 18 AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 1/31/03. For rules and complete details, visit www.choicehotels.com. Sponsor: Choice Hotels International Services Corp.