Holiday Inn announces its sponsorship of the Rugby Football Union (RFU). The world’s best-known hotel brand becomes the first hotel company to ‘tackle’ sponsorship of the RFU signing a deal worth in excess of £1m.

Kicking off in September 2002, the three year partnership will include high profile Holiday Inn advertising around the Twickenham ground at key international matches. With an increasingly large and diverse audience watching rugby, Holiday Inn views the move as an opportunity to grow its customer base and maintain its leading position in an increasingly competitive market.

Nick Barton, marketing director, Holiday Inn UK & Ireland, commented: “This new partnership will result in a strong investment into the union, as well as a variety of collaborative activities between both parties. The sponsorship covers international rugby games, which offers the perfect synergy for Holiday Inn as the world’s most recognised hotel brand.”

Paul Vaughan, Commercial Director of the Rugby Football Union said: “We are delighted to have secured this sponsorship with such a well known brand. It is a significant partnership not only for Holiday Inn and the RFU, but also all of our clubs.”

The partnership will benefit from significant marketing support, driving awareness of the association throughout English rugby and around the world.

For further information on Holiday Inn please call 0800 405060 or visit www.holiday-inn.co.uk.

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