PORTSMOUTH, N.H. and PHILADELPHIA, P.A.- August, 2002 - Newmarket International Inc., the world leader in travel industry sales, marketing and catering solutions, with well known products such as DelphiTM, today announced a preferred sales and technologyan alliance with StarCite, the meeting industry`s premier provider of e-Marketplace, enterprise and business technology solutions. The partnership will make it easier than ever for hospitality suppliers to deploy custom, turnkey e-RFP solutions for meetings and events on their web sites.
As part of the alliance, Newmarket International now offers NetXchange LeadWorxSM Edition, a private-label version of the StarCite RapidRFPTM to individual hotels, chains, sales offices, meeting and convention facilities, convention and visitors bureaus or destinations as part of its NetXchangeTM product suite. Hotel operators, meetings organizations and visitor bureaus now can easily attach a custom RFP engine to their web site(s), providing planners with a simple, effective, tool to quickly and easily request rate and availability from a hotel, destination, or selection of properties. LeadWorxSM allows for the RFP to look and feel like the operator`s own web site and ties electronically into DelphiTM, CVBreezeTM, CCBreezeTM and NetDelphiTM. Suppliers can view and respond to these leads online from their existing Newmarket products using Newmarket`s NetXchange MeetingBrokerTM Edition.
The relationship between the two companies began in 2001 with the integration of the StarCite RFP engine and Newmarket`s NetXchange MeetingBroker. Since that time, the usage of online RFP engines has continued to grow and the alliance positions both companies well in this expanding business segment.
“It`s all about providing value to our customers and our investors,” stated Danny Hudson, VP of Sales and Marketing for Newmarket International. “The combination of StarCite`s innovative, simple RapidRFP with our property and enterprise products provides a solution that our clients have been asking for. LeadWorxsm is one of several new editions in our industry-leading NetXchange suite that Newmarket has recently launched to continue to provide proactive sales and marketing tools to our clients and leverage the power of DelphiTM and our Destinations products.”
StarCite, a provider of innovative web-based technologies and services for the $300 billion global meetings and events industry, formally launched its RapidRFPTM this year. The tool helps hotels or chains maximize their marketing campaigns by giving meeting buyers an online tool to request rate and availability from the hotel`s web site, or in response to marketing messages. Each RapidRFPTM is customized with the look and feel of the property or chain Web site. Suppliers also have the ability to embed links to their custom RapidRFPTM in electronic or printed marketing campaigns. Planners can complete and send a RapidRFPTM in as little as two minutes, building out a room block, agenda and catering needs.
“StarCite is totally committed to providing integrated solutions - whether we build, buy or partner - to streamline the meeting planning process,” said John Pino, founder and chief executive officer of StarCite, Inc. “We`re thrilled to see a partner like Newmarket as equally committed to making this industry more efficient.”
Added Hudson, “We are excited about our relationship with StarCite and are very happy with the early results of LeadWorxSM using the StarCite RapidRFPTM. In a few short weeks, we went from concept to a working product because of the flexibility of the StarCite RapidRFPTM and our MeetingBroker product.”
About Newmarket International
Newmarket International, “the makers of Delphi,” is the leader in delivering groups, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry`s best return on investment, domain expertise, and a commitment to the travel industry, Newmarket enables customers to increase efficiencies and maximize profits. For more information, please visit www.newmarketinc.com.
About StarCite, Inc.
StarCite, Inc. continues to re-shape procurement and management processes for the $300 billion global meetings and events industry through their proprietary Web-based technologies and services. Its Integrated Meetings Platform enables corporations to implement more effective buying and vendor management on an enterprise and global basis. StarCite offers suppliers innovative marketing opportunities, the ability to electronically respond to and manage leads, as well as advanced technology solutions to improve their existing business processes. StarCite is based in Philadelphia. Investors in StarCite include American Express; Internet Capital Group; Maritz Travel Company; McGettigan Partners; Mellon Ventures; Networld; Starwood Hotels & Resorts Worldwide, Inc.; Strattech Partners; and Verticalnet. For more information about StarCite, or its technologies and services, please visit www.StarCite.com.