Hilton HHonors -R- Announces Critics` Choice Video -R- as New Earning Partner

Hilton HHonors(R), one of the world`s leading guest reward programs, has added Critics` Choice Video(R), the number one direct mail movie catalog and Web site, to the program`s family of merchandise partners. HHonors members in the U.S. now can earn 10 HHonors points for every dollar spent on purchases at the special Hilton HHonors/Critics Choice Video extranet site at www.ccvideo.com/hhonors. HHonors members also will receive 500 bonus points with their first order (must exceed $75) through September 30, 2002.
In addition to the bonus points, HHonors members also will receive added value offers every month, such as free shipping throughout August 2002 and a 20 percent discount off all movies in September 2002. Critics` Choice Video offers more than 50,000 movies in VHS(R) and DVD(R) formats, from the latest blockbuster action pictures and family films to award-winning dramas and cult favorites. The site also features one of the largest selections of classic movies available and offers regular specials on a variety of titles.
“Our new relationship with Critics` Choice Video is one more way our Hilton HHonors members can accumulate HHonors points,” said Jeffrey Diskin, president and chief operating officer of Hilton HHonors Worldwide. “Giving members the opportunity to earn points from purchases other than travel gives members even more reasons to choose Hilton HHonors as their preferred travel program of choice.”