Choice Hotels International (NYSE:CHH) announced that more new franchise contracts were signed during the month of June than in any prior month in 2002 - testament to the strength of Choice`s conversion brands and to the power of a strong franchise in times of economic uncertainty.
“Brands that are well-positioned, strategically marketed and supported by a strong service network can perform well, even in today`s economy,” said Paul Sterbini, vice president, franchise sales for Choice. “The fact that our system is growing at a rate slightly better than last year - and that`s measuring against pre-9/11 growth numbers—indicates that there is a market for the right product.”
Choice`s Quality and Rodeway Inn brands are generating particular interest among hoteliers seeking a conversion opportunity that is backed by the resources provided by a worldwide franchise giant. “We signed 39 new franchise contracts in the month of June alone, and the vast majority were for our conversion-oriented brands,” Sterbini said. “Operators are looking for brands that are well established, have proven track records, and are backed by solid, national marketing and franchise support programs.”
Choice`s biggest brand, Comfort Inn, has also experienced a surge in unit growth, Sterbini said.
Choice Hotels International (NYSE:CHH) is one of the world`s largest lodging franchisors, franchising more than 5,000 hotels in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company`s Internet site at www.choicehotels.com.