The average hotel has increased the price of rooms booked via the Internet by 6% in the last year, according to a survey from online reservations company Active Hotels.
In the 12 months to 31 May the average price of a hotel room booked via the Internet was £63.41.
Andrew Phillips, chief executive of Active Hotels, said: “Hotels are no longer seeing the Internet exclusively as a method for selling distressed stock. Instead, hotels are realising that, used correctly, the Internet can be one of the most cost-effective methods of selling all their rooms with associated benefits in profitability.”
He added that many hotels were now achieving rack rate over the Internet.
Active’s findings support those of a KPMG survey, published in May. It revealed a 70% drop in the average saving made by corporate customers booking rooms online to £3.75, compared with a saving of £12.50 in 2001.