New York (July 10, 2002)- HotelRevMAX today announced that Six Continents Hotels, Inc., the world’s leading hotel group, has signed an agreement for its company-owned and managed hotels in North America to begin using an enhanced version of Check-Rate. This version packages both GDS and Internet rates into a single, easy to use competitive tracking service.
Six Continents Hotels executives in Atlanta requested HotelRevMAX customize its existing Check-Rate, to meet the specific rate and information needs of the various Six Continents Hotels company managed hotels in North America.
“Because our firm is focused on enhancing hotel operators’ ability to price and sell successfully, we welcomed this opportunity to work with the Six Continents Hotels team on a new innovative service,” said Donna Quadri, senior vice president Sales and Marketing, HotelRevMAX. “Six Continents Hotels company-managed hotels will use this service to make more accurate and timely revenue management decisions as well as assist its properties in managing their Lowest Internet Rate Guarantee.” The consumer promise the company initiated in May 2002 to ensure that every hotel reservation booked directly through a Six Continents Hotels web site is guaranteed to have the lowest rate publicly available on the Internet for that hotel.
“Six Continents Hotels prides itself on providing our properties with cutting edge decision making tools to help them increase revenues. Our Lowest Internet Rate Guarantee is an aggressive move to preserve the online consumer’s trust in our brands by directly booking rooms at any of Six Continents Hotels brand web sites where they will get the best price online,” said Peter Babini, vice president Sales and Revenue Management, Six Continents Hotels, The Americas. “The enhanced version of Check-Rate will assist us in offering the most competitive rates available to consumers.”
Hoteliers use Check-Rate to track Internet and GDS rates from a self-defined set of hotels and Internet travel sites that include every major hotel brand plus Travelocity, and Expedia among all major Internet travel sites. Important rate information that normally takes hours to compile is now available in a just a few minutes with Check-Rate. Additionally, Check-Rate allows hoteliers the ability to search rates anytime using its on-line searching function that returns fresh, updated rates every 120 minutes, and hoteliers can schedule delivery of rate reports using Rate-Flash. Rate-Flash automatically searches and emails customer reports at regularly scheduled intervals.
About HotelRevMAX Inc.: HotelRevMAX is a global data services firm currently serving the hospitality, travel, and tourism industries. HotelRevMAX is a wholly owned subsidiary of RevMAX International, Inc., which provides competitive performance information for the purposes of enhancing operational efficiency and maximizing revenues. For more information, log on to www.hotelrevmax.com.