October `JerkFest` at Hedonism 3

RUNAWAY BAY, JAMAICA, - Put some jerk into your step in the cool Jamaican way at SuperClubs’ Hedonism III this October as the Super-Inclusive resort prepares to turn up the heat on island soul at Jerkfest 2002, October 3 - 6. Guests will jump to the beat of an extra saucy vacation peppered with the “essence of jerk.” From food tastings and cooking demonstrations to live music and dance performances, Hedonism’s Jerkfest 2002 will celebrate each of the senses in the healthy pursuit of pleasure that lies at the joyful heart of jerk.

Guests will discover the secrets of jerk seasoning and how to jerk just about every kind of meat, poultry, seafood and vegetable, with special lunch and dinner menus unveiled throughout the week. Whether it’s dining on a lunch of curried conch and peppered shrimp or sampling gizzada and ackee at Jamaican high tea, guests are sure to get a real taste of true local flavor. And, as all good food deserves good drink, guests will have the opportunity to imbibe energizing tropical beverages, from natural fruit juices to Jamaican rums to ginger tea.

Revelers will be invited to reacquaint themselves with the lively sounds and distinctive dance steps of Jamaica, with daily day and evening shows and live performances featuring mento, Ska-Jerk, reggae and folk music and dance.

Additional entertainment will be provided by local artisans, who will display wares crafted from indigenous materials, and by palm- and tea-leaf readers, who will provide guests with their uncanny - and perhaps spicy - insights.

To go jerking at Hedonism III, SuperClubs is offering special packages starting at $518 per person, double occupancy, for three nights, October 3 - 6, excluding airfare. Guests not staying at Hedonism III who would like a taste of Jerkfest can purchase passes to the resort for $75 per person (10 AM - 6 PM) or $85 per person (6 PM - 3 AM), which offers access to all Jerkfest festivities for the day, including all meals, drinks and activities.


All guests staying at Hedonism III can take full advantage of the resort`s renowned activities and amenities, including tennis, scuba diving, windsurfing, snorkeling, kayaking, water-skiing and daily lessons on the flying trapeze. These activities are fully complimentary and as with all SuperClubs resorts, no tipping is allowed.

For more information or to make a reservation, contact SuperClubs at 1-877-GO-SUPER (1-877-467-8737), book online at www.superclubs.com or contact your local travel agent.


The term “jerk” has dual meanings: it refers both to the seasoning itself and to the process of spicing and grilling meats. The key base ingredients of jerk seasoning are the Jamaican pimento (a.k.a. allspice) and Scotch Bonnet chile peppers, a variety of habanero peppers that are arguably one of the spiciest in the world - in fact, according to the Scoville Chile Heat Chart, Scotch Bonnet peppers are a thousand times hotter than Jalapeno and Chipotle peppers! Depending on the chef, the allspice and chile pepper base is then combined with a variety of herbs, which can include thyme, garlic, cloves, cinnamon, ginger, onion, nutmeg and paprika. The resulting jerk seasoning is used either as a dry rub or wet overnight marinade before grilling.

The origins of jerk date back to the Arawak Indians, who used allspice to season wild pig before smoking the meat. This method was perfected by the Maroons, escaped slaves who used jerk to cook and also to preserve meats for extended periods, while they hid and fought British troops from the Blue Mountains in Jamaica. The Maroons combined allspice with hot chilies and a variety of spices and salt before slow roasting the meat in pits, a process that has evolved to present day jerk cooking.


Ska-Jerk, which emerged in the 1950s and 1960s, is Jamaica’s first indigenous popular music. It is a fusion of Jamaican mento (a style of calypso), American R&B and a pinch of jazz. The attitude of Ska-Jerk is best summed up by Jamaican legend Prince Buster: “enjoy yourself. It’s later than you think.” Musical bands that founded Ska-Jerk included the Skatalites, the Specials, the Selecter and the English Beat.

By the mid-1960s, the Jerk dance was becoming popular, thanks to James Brown, and joined the ranks with other dances such as the Monkey, the Swim, the Twine, the Dog and the Waddle. It was in fact so popular that it inspired quite a few records, including The Capitol’s “Cool Jerk,” “Come on and Do the Jerk” by The Miracles, The Gypsies’ “Jerk It” and the R&B hit by The Larks “The Jerk.”

Today, popular Ska-Jerk bands include the Stubborn All-Stars and Chris Murray, and the unique sounds and rhythm of this music is enjoyed around the globe.