Parsippany, NJ 07-02-2002—Cendant Corporation`s hotel group today announced it has signed an agreement with American Express Travel Services.
Cendant and its participating Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® franchised hotels will join the American Express Travel Worldwide Select Hotel Program, gain access to all American Express business and leisure travel offices in the United States and have the privilege of offering incentives and familiarization trips to its travel counselors.
Cendant`s hotel group additionally will receive exposure at select American Express client and employee business meetings and through American Express` advertising and publications. Participating Cendant hotels also will have the opportunity to contribute stories to American Express publications, read by its travel agencies.
“This is an exciting opportunity for Cendant-franchised hotels to book additional room nights and increase their incremental revenue,” said Peter Strebel, senior vice president of sales & marketing for Cendant`s hotel group. “In addition, our hotels should benefit from the exposure and marketing opportunities that American Express can provide.”
The hotel group of Cendant Corporation(NYSE: CD), based in Parsippany, N.J., is the world`s largest lodging franchisor with 6,599 open hotels representing 547,706 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® brands. All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.