New York, NY June 25, 2002 - Timeless Hospitality introduced its Guest MarketNOW solution today, providing hotels with advanced marketing tools to increase business and improve guest loyalty.
Guest MarketNOW enables hotels to leverage valuable email information from current and prospective customers (collected from Timeless Hospitality`s Hotel Internet Booking Engine, BookOnLineNOW) to create qualified, opt-in lists for the most powerful 1-to-1 marketing campaigns. Customized email campaigns can be targeted to new and/or repeat guests to communicate promotions, move distressed inventory, promote a brand and deepen customer relationships-all of which contribute to building revenue for the property. And because this solution in integrated into Timeless` core hotel booking engine and is completely automated, it produces measurable results for the property at much lower costs than traditional online and offline direct marketing programs.
The tools are amazing, states Anthony Melchiorri, General Manager of the Lucerne Hotel. Everything I need to design, target, execute and track a marketing program is available to me from my computer. We used to hire agencies to do this work and it would cost thousands of dollars. This is an inexpensive, yet comprehensive tool that gives our hotel the flexibility to market when and how we need to.
With Guest MarketNOW hotels can manage a complete direct marketing program from the development of a customized eCard or Newsletter, to the actual email delivery, through the reporting to analyze the effectiveness of each campaign. Guest MarketNOW guides individual properties and small groups through five simple steps to create customized 1-to-1 marketing campaigns that leverage the hotel`s brand and relationships. Utilizing its proprietary booking technology and database, Timeless Hospitality developed the tool to meet the needs of hoteliers for inexpensive, easy-to-use, relationship marketing vehicles.
This product will help us build brand recognition and loyalty with our clients and increase repeat business, states William Parris, Director of Sales of Le Marquis Hotel. In addition, these tools are simple to use and integrated directly into Timeless` Internet reservations engine, so now we have one place to manage our website marketing and reservations activities.
Guest MarketNOW really helps to level the marketing playing field for individual hotels and small groups by providing a customizable, affordable and easy to use 1-to-1 e-marketing solution, says Domenic Rinaldi, President and CEO of Timeless Hospitality. Hotels can now capture the same customer information that travel portals and large chains collect, and use the tool to create customized email campaigns to manage guest relationships and maximize revenues.
About Timeless Hospitality: Timeless Hospitality, Inc. (www.timelesshospitality.com) offers the premier technology platform for online reservations and marketing, and was founded `by hoteliers for hoteliers` to meet the needs of today`s hotels. Timeless Hospitality works with all types of properties to increase reservations, improve marketing effectiveness and access critical management reporting information to maximize their business.