PHOENIXå—Summer is officially in full swing and it is now time to pack the kids up and take them on a road trip. That is exactly what many Americans are planning to do according to the Travel Industry Association of America. Their research shows that more people are planning on taking a summer trip this year, but they are planning on staying closer to home than in years past.
Best Western International wants to help get you ready for your summer road trip with helpful packing tips and a special Kidz Zone full of great downloadable games and tips for parents that help make a perfect road trip. Both the packing tips and Kidz Zone information is available at www.bestwestern.com under “trip planner.”
There’s also a great opportunity to win some fabulous prizes on your summer road trip with today’s launch of Best Western’s Sleep and Win promotion. The instant winner scratch cards are available at all Best Western hotels in North America between June 24 and Aug. 25, 2002. There are a variety of great prizes including five Jaguars, 10 Ford Explorers, a year’s worth of free gas from Shell*, $10 gas cards* and lodging deals at Best Western hotels.
“Our member hotels are echoing the findings of TIA’s research,” explains Bob Gilbert, vice president of Worldwide Marketing and Sales for Best Western. “People are starting to travel again, and the car is the preferred mode of transportation. We are also seeing that the trips are shorter and closer to home. And, if you’re able to fit several smaller vacations into your plans this summer you have even more chances to win with the Sleep and Win sweepstakes.”
For reservations at any of the more than 2,300 Best Western hotels in the United States and Canada call 800-WESTERN or visit www.bestwestern.com. Cards are available throughout the promotional period to anyone 18 and older. Free or reduced stay awards at Best Western hotels are valid from Aug. 26, 2002-Aug. 26, 2003.
Shell Oil Products U.S. is a leader in the marketing of fuels, lubricants, coolants, services and solutions to consumer and business-to-business customers in automotive, commercial and industrial sectors. Shell Oil Company is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE: RD). For more information, please visit www.shell.com.
Best Western International is The World’s Largest Hotel Chain? with more than 4,000 hotels in 80 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support.
*Gas giveaway is subject to governing laws of each state and province. Substitutions of equal value will be made where legally necessary.