Parsippany, NJ 06-17-2002—Trip.com, the growing leisure travel Web site, and Nickelodeon, the number one entertainment brand for kids, today announced a multi-million dollar marketing partnership to create and promote special family travel packages to their respective user bases. The innovative alliance, the first marketing agreement of its kind for both companies, positions Trip.com as NickJr.com`s exclusive travel-booking partner across Nickelodeon, the number one basic cable network, reaching more than 85 million U.S. households.
NickJr.com, the leading online destination for parents with young children, will integrate Trip.com`s easy-to-use technology and family-oriented inventory to help parents research and book travel specifically geared toward families. The co-branded site will launch this fall. Through the co-branded site, Trip.com will provide NickJr.com visitors with access to customized family-focused travel packages and Trip.com`s vast collection of discounted airfares, hotels, unique resort condo rentals, rental cars, last-minute trips, cruises, and array of personalized services. In addition to family travel packages, Trip.com users will benefit from NickJr.com`s family content including fun travel games for kids, “Great Family Getaway” recommendations, and travel-related “Parent’s Picks,” such as “Top Theme Parks for Kids.”
As part of the agreement, Trip.com and Nickelodeon will participate in co-branded marketing campaigns, including online and on-air promotions and advertisements on NickJr.com, and Nickelodeon, Nick at Nite, TV Land, Nick Jr. as well as Nick Jr. on CBS.
Family travel is an important part of the growing travel market as one in five domestic trips include children. In a recent survey, conducted by Trip.com and Harris Interactive, family-related trips topped the list of 2002 travel plans. Of the 67 percent of Americans planning a summer vacation this year, 65 percent will vacation with a spouse and/or children.
“By creating co-branded, family focused-travel packages, this agreement allows Trip.com to tap into the powerful brand recognition of Nickelodeon and Nick Jr.`s popular characters. It also provides direct access to NickJr.com, the premier destination for parents with young children,” said Mike Skagerlind, senior vice president and general manager, Nickelodeon Online. “This integrated marketing agreement demonstrates how advertisers can effectively reach their audience across the Nickelodeon family of properties from television to online.”
“We are excited to partner with Nickelodeon, a highly respected brand and popular TV network, and to provide parents with unique value-filled travel packages to family-oriented destinations,” said Jacob Stepan, chief operating officer of Trip Network, Inc., which operates Trip.com. “Our brands and demographics are perfectly aligned and we believe we`re ideal partners to take family travel to a new level.”
“We are pleased to offer parents family vacation packages developed by Trip.com,” said Kyra Reppen, general manager, Nick Jr.com. “This is yet another great way for us to help busy parents maximize their time with their kids.” “This alliance is the first in what will be a series of strategic marketing partnerships for Trip Network and we`re pleased our initial announcement is with Nickelodeon,” said Michael Simon, senior vice president of business development and sales for Trip Network, Inc. “As part of our ongoing strategy to build Trip.com as a leading travel Web site, we continue to develop innovative partnerships to leverage our marketing, increase value to partners, and enhance the overall value provided to Trip.com customers.” Specific financial terms of the partnership were not disclosed.
Trip.com provides consumers with a vast array of travel inventory, including airline tickets, hotel accommodations, first-class weekly vacation rentals, rental cars, cruises and last minute vacation packages. Improved site usability, expanded personalization profiles, more discounted inventory, and fresh destination content are among many new features that enable value-minded travelers to utilize Trip.com to research, plan and purchase travel, in one easy location. Trip.com also has trained travel professionals standing by 24/7 through 1-800-TRIP.COM for support and service. Created in 1996, Trip.com was acquired by Cendant Corporation (NYSE: CD) in October 2001 as part of the company’s acquisition of Galileo. A new Trip.com was re-launched in April 2002, and is currently operated by Trip Network, Inc., an independent affiliate of Cendant.
NickJr.com is the premier online destination for parents and their young children featuring innovative programming for parents and their young children that help parents maximize the time they spend with their children both online and off. NickJr.com is one of several web sites created and operated by Nickelodeon Online, a division of Nickelodeon. Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon`s U.S. television network is seen in more than 85 million households and has been the number-one-rated basic cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.