and Nickelodeon Announce Multi-Million Dollar Integrated Marketing

18th Jun 2002

Parsippany, NJ 06-17-2002—, the growing leisure travel Web site, and Nickelodeon, the number one entertainment brand for kids, today announced a multi-million dollar marketing partnership to create and promote special family travel packages to their respective user bases. The innovative alliance, the first marketing agreement of its kind for both companies, positions as`s exclusive travel-booking partner across Nickelodeon, the number one basic cable network, reaching more than 85 million U.S. households., the leading online destination for parents with young children, will integrate`s easy-to-use technology and family-oriented inventory to help parents research and book travel specifically geared toward families. The co-branded site will launch this fall. Through the co-branded site, will provide visitors with access to customized family-focused travel packages and`s vast collection of discounted airfares, hotels, unique resort condo rentals, rental cars, last-minute trips, cruises, and array of personalized services. In addition to family travel packages, users will benefit from`s family content including fun travel games for kids, “Great Family Getaway” recommendations, and travel-related “Parent’s Picks,” such as “Top Theme Parks for Kids.”

As part of the agreement, and Nickelodeon will participate in co-branded marketing campaigns, including online and on-air promotions and advertisements on, and Nickelodeon, Nick at Nite, TV Land, Nick Jr. as well as Nick Jr. on CBS.

Family travel is an important part of the growing travel market as one in five domestic trips include children. In a recent survey, conducted by and Harris Interactive, family-related trips topped the list of 2002 travel plans. Of the 67 percent of Americans planning a summer vacation this year, 65 percent will vacation with a spouse and/or children.

“By creating co-branded, family focused-travel packages, this agreement allows to tap into the powerful brand recognition of Nickelodeon and Nick Jr.`s popular characters. It also provides direct access to, the premier destination for parents with young children,” said Mike Skagerlind, senior vice president and general manager, Nickelodeon Online. “This integrated marketing agreement demonstrates how advertisers can effectively reach their audience across the Nickelodeon family of properties from television to online.”


“We are excited to partner with Nickelodeon, a highly respected brand and popular TV network, and to provide parents with unique value-filled travel packages to family-oriented destinations,” said Jacob Stepan, chief operating officer of Trip Network, Inc., which operates “Our brands and demographics are perfectly aligned and we believe we`re ideal partners to take family travel to a new level.”

“We are pleased to offer parents family vacation packages developed by,” said Kyra Reppen, general manager, Nick “This is yet another great way for us to help busy parents maximize their time with their kids.” “This alliance is the first in what will be a series of strategic marketing partnerships for Trip Network and we`re pleased our initial announcement is with Nickelodeon,” said Michael Simon, senior vice president of business development and sales for Trip Network, Inc. “As part of our ongoing strategy to build as a leading travel Web site, we continue to develop innovative partnerships to leverage our marketing, increase value to partners, and enhance the overall value provided to customers.” Specific financial terms of the partnership were not disclosed. provides consumers with a vast array of travel inventory, including airline tickets, hotel accommodations, first-class weekly vacation rentals, rental cars, cruises and last minute vacation packages. Improved site usability, expanded personalization profiles, more discounted inventory, and fresh destination content are among many new features that enable value-minded travelers to utilize to research, plan and purchase travel, in one easy location. also has trained travel professionals standing by 24/7 through 1-800-TRIP.COM for support and service. Created in 1996, was acquired by Cendant Corporation (NYSE: CD) in October 2001 as part of the company’s acquisition of Galileo. A new was re-launched in April 2002, and is currently operated by Trip Network, Inc., an independent affiliate of Cendant. is the premier online destination for parents and their young children featuring innovative programming for parents and their young children that help parents maximize the time they spend with their children both online and off. is one of several web sites created and operated by Nickelodeon Online, a division of Nickelodeon. Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon`s U.S. television network is seen in more than 85 million households and has been the number-one-rated basic cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation