Paris, June 12, 2002 ._ Accor.com was awarded BoursoScan® labels for the second year in a
row, receiving labels in four categories: - A bronze label for best website/all categories (behind L’Oreal and Zodiac) - A bronze label for best site content - A silver label for best presentation - A gold label for best site for a company’s shareholders.
The BoursoScan® label, the first qualitative yardstick for assessing and rating websites of listed
companies in France, was created in 2001 by Boursorama, the country’s leading stock market
data portal, and TLB, a consulting firm that specializes in the behavior of retail shareholders.
From March 15 to May 19, some 7,000 @ctionautes® (Web users/shareholders), registered on
the boursoscan.com site, evaluated websites for companies listed on the Euronext Paris market
- Site content (information quantity/quality, objectivity of data, etc.) - Overall presentation (artwork, browsability, etc.) - Interactivity.
The awards were based on 9,500 evaluations received from @ctionautes®, who were able to
discover new corporate websites and rediscover others.
With 147,000 associates in 140 countries, Accor is the European leader and one of the world`s
largest groups in travel, tourism and corporate services, with two major international activities:
- hotels: 3,700 hotels (415,000 rooms) in 90 countries, casinos, travel agencies, and
- services to corporate clients and public institutions: each day, 13 million people in 31
countries use a broad range of services (food vouchers, people care and services, incentive,
loyalty programs, events) engineered and managed by Accor.