Acxiom® Creates Customer Marketing Solutions for Key Players in Hospitality and Travel Industrie

12th Jun 2002

LITTLE ROCK, Ark.—June 11, 2002—Acxiom® Corporation (Nasdaq: ACXM) announced today that it had established customer and information management solutions for several leaders in the hospitality and travel industries, including The Broadmoor in Colorado, MGM MIRAGE in Nevada, in Texas, and JetBlue Airways Corporation in New York.

“For several years the hotel industry has recognized the power and potential in database marketing,” said Steve Bartolin, President and Chief Executive Officer of The Broadmoor. “Results have been mixed, largely because database providers to the hotel industry did not have the resources to realize that potential. Acxiom`s entry into the travel and hospitality industry opens the door to a giant powerhouse of benefits in database marketing.”

Acxiom is a well-known global provider of customer and information management solutions to many of the world`s leading companies in the banking, insurance, retail, telecommunications, media, technology, automotive and consumer goods industries. Now Acxiom has expanded into the hospitality industry by providing solutions for a number of leading companies, including The Broadmoor, which is a Mobil Five-Star, AAA Five-Diamond resort; MGM MIRAGE, one of the world`s leading gaming and hotel companies;, the most popular travel site on the Web; and JetBlue Airways Corporation, a low-fare, low-cost passenger airline providing quality customer service primarily on point-to-point routes.

“At JetBlue, we care about our customers as individuals,” said Tim Claydon, Vice President Sales and Distribution at JetBlue Airways. “Acxiom`s technology allows us to interact with our customers one-on-one and to give them the quality service they deserve. We`re pleased to be working with an industry leader like Acxiom.”

Acxiom solutions allow companies to have a complete picture of their relationships with their customers. This means companies will understand what products and services the customers prefer, which allows the companies to more accurately market to customers and prospective customers. Much of this customer information is already contained in a company`s data stores, but many companies do not know how to integrate it and make the best use of it to offer value to their customers. Acxiom provides solutions by determining a company`s need for data systems; integrating data from multiple sources; providing additional or enhancing data if necessary; offering analytics for validating a company`s data integrity; and building ongoing data systems. Acxiom also helps companies understand and comply with privacy regulations.


“We are very excited to be collaborating with some of the most well-respected companies in the travel and hospitality industries,” said Charles D. Morgan, Acxiom Company Leader. “Acxiom is proud to help these industry leaders improve customer loyalty, boost customer retention, attract new customers and grow their businesses.”

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom`s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France and Australia. For more information, visit



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