On 1st. June Sol Meliá will officially join the Qualiflyer loyalty program run by Swiss International Air Lines, TAP-Air Portugal, SN Brussels Airlines, LOT-Polish Airlines and associated airlines, alongside other major hotel chains and car rental firms. The deal was signed by the Sol Meliá EVP Sales & Marketing, Luis del Olmo, and the EVP Sales & Marketing for Qualiflyer, Roland Rutz.
Thanks to the partnership, Qualiflyer cardholders will receive 500 miles for every stay in any of the more than 350 Sol Meliá hotels in 30 countries on 4 continents, and may also cash in their miles for any of the services offered by program partners.
Participating companies in Qualiflyer: Airlines: Swiss International Air Lines, SN Brussels Airlines, TAP Air Portugal, Air Lib, Air Litoral, LOT-Polish Airlines, LTU, American Airlines, Cathay Pacific, Finnair, Malaysia Airlines, PGA-Portugalia Airlines, Qantas, South African Airways, THY-Turkish Airlines, Ukraine International Airlines and U S Airways // Hotel chains: Swiss™tel, Sabena Hotels, Ana Hotels, Crowne Plaza, Holiday Inn, Golden Tulip, Hilton, Hyatt, Inter-Continental, Le Meridien, Mandarin Oriental, Marriott, Orbis Hotels, Orient Express Hotels, Pestana, Pousadas de Portugal, Radisson SAS, Renaissance Hotels, Shangri-La, Starwood, Tivoli and Sol Meliá // Car rentals: AVIS, Europcar, Hertz and Sixt
Leader in Loyalty Programs:
Currently 2 out of 5 non-group guests that stay at Sol Meliá hotels make use of a loyalty program when making their booking.
Add to this a database with more than 25 million frequent travellers, the almost 400,000 members of the MaS loyalty program and the 70,000 travel agents in the Club Amigos program, and the influence of loyalty programs in Sol Meliá hotel sales all over the world is apparent.
Sol Meliá began its participation in loyalty programs in 1993 together with Iberia Plus, and then went on to create partnerships with other airlines all over the world, now taking part in the programs of 15 other companies.
After joining the Qualiflyer program, Sol Meliá now takes part in: MaS (Sol Meliá), Club Amigos (Sol Meliá, Iberia and AVIS), Iberia Plus(Iberia), Spanair Plus (Spanair), SkyClub(Portugalia Airlines), Mileage Plus (United Airlines), Aadvantage(American Airlines), JMB(Japan Airlines), AMC (All Nippon Airways), Travel Club (AirMiles España, S.A.), Frecuenta (Mexicana), Membership Rewards (American Express), ANA (Nipon Airways), Distancia (Grupo TACA), Club Ave (AVE) and Estrella(La Caixa).
Sol Meliá is the leading hotel company in Spain, Latin America and the Caribbean, the third largest hotel company in Europe and number ten in the world ranking. The company provides more than 350 hotels in 30 countries under its Meliá Hotels, TRYP Hotels, Sol Hotels and Paradisus Resorts brands.
For more information: [email protected] and www.solmelia.com