BW Names MasterCard as Preferred Payment Brand


PHOENIX å—Best Western, The Worldå‘s Largest Hotel Chainå?, announced today that MasterCard will be the preferred payments brand at all Best Western International locations in North America. As part of the agreement, Best Western will offer exclusive benefits to MasterCard cardholders with various promotions to be announced throughout the year.

To kick off the partnership beginning May 28, (through August 4, 2002), Best Western is awarding free nights to its Gold Crown Club International (GCCI) members when they pay with their MasterCard card. To qualify for a free night, GCCI members simply pay for three hotel stays on their MasterCard card at any of over 4,000 Best Western hotels worldwide and they will be awarded 800 bonus points, enough for a free night. To register for the offer, visit Best Western on-line at bestwestern.com or call 1-800-237-8483. For information on how to apply for a MasterCard card, visit www.mastercard.com.

“We are pleased to work with MasterCard to build a relationship that will offer strong refinements for Gold Crown Club International members, as well as extend a wealth of benefits to MasterCard cardholders,” said David Kong, vice president of Strategic Planning for Best Western International.
“The Best Western free night promotion is one of the most generous and flexible offers because the free night award has no day of the week restrictions nor black-out dates,” said Bob Gilbert, Best Western vice president of Worldwide Marketing and Sales. “This program is a great value particularly to our ‘Road Warrior’ frequent travelers who, for example, can quickly earn a free night for their family with as little as a week’s worth of business travel. And the savings couldn’t come at a better time as we enter the summer peak travel season,” adds Gilbert.
“Best Western is one of the most recognized lodging brands in the world and we are extremely pleased to be their preferred payments brand,” said Fred P. Gore, senior vice president of North America Acceptance for MasterCard International. “This partnership further demonstrates our commitment to helping the travel and entertainment industry grow their business and increase customer loyalty, while delivering valuable benefits to MasterCard cardholders.”
Best Western International is the world’s largest hotel chain with more than 4,000 hotels in 80 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Gold Crown Club International is the leading mid-market hotel frequency program and has relationships with several leading airlines including Air Canada, Alaska Airlines, America West, American, Delta, Northwest and US Airways.
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCard‰, Cirrus‰ and Maestro‰. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association comprising more than 15,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard’s award-winning Priceless‰ advertising campaign is now seen in 81 countries and in 41 languages, giving the MasterCard brand a truly global reach and scope. With more than 24 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. For the year ended Dec. 31, 2001, gross dollar volume exceeded US$986 billion. MasterCard can be reached through its World Wide Web site at http://www.mastercard.com.

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