Radisson: Rescue Your Family Vacation

28th May 2002

The secret is out. Radisson Hotels & Resorts announced an exclusive new Radisson Go SPY KIDSTM 2 Family Package that offers a fun-filled, value-packed summer travel deal in conjunction with the premier of the blockbuster family movie SPY KIDS 2: The Island of Lost Dreams starring Antonio Banderas, Carla Gugino, Alexa Vega, Daryl Sabara; directed by Robert Rodriguez, which hits theaters on August 7. The Radisson Go SPY KIDS 2 Family Package includes a surprisingly low rate, free breakfast for four, an upgrade to the best available room at check-in, and a collectable SPY KIDS 2 Go Pack.

Radisson has partnered with Dimension Films to mastermind this summer`s coolest family leisure package. This promotion is available from May 23 through Sept. 29, 2002, on an exclusive, limited basis, at the not so secret, Radisson hotels and resorts throughout the United States, Canada and the Caribbean.

There is also a sweepstakes with two top prizes: A hot new Isuzu Axiom sport utility vehicle, and a seven-day, six-night stay for a family of four at the Radisson Aruba Resort.

“The SPY KIDS movies add a lot of fun and surprise to our family Go Package,” said Brian Stage, executive vice president of marketing & sales for Radisson Hotels & Resorts. “The movies are full of adventure and excitement, and they appeal to kids from ages 6 to 90. Our counterintelligence tells us that no matter how busy or demanding your life may be (even for the world`s greatest spies), family time together is a mission worth fighting for,” he added.

“Consumers are reporting that they have less and less leisure time—in fact 58 percent of Americans say they don`t have as much as they would like,” said Kathy Sheehan, senior account director at RoperASW, a leading consumer research company. “People are seeking `high peace` in our `high pace` world. The fact that one of the top leisure activities cited was simply spending time with the family and relaxing means that this is good-timing for the introduction of a promotion like the Radisson Go SPY KIDS 2 Family Package,” Sheehan added.


The movie “SPY KIDS 2: The Island of Lost Dreams,” features a family of super spies who work together to save each other and help protect the family. The movie will be released on August 7.

The SPY KIDS 2 Go Pack, modeled after the movie, is loaded with games, a Kodak camera, snacks and more. The SPY KIDS 2 Go Pack is designed for guests to use during their stay—and to take home, plus a chance to win cool prizes—everything SPY KIDS need to stake-out the best possible time for their family.

“The SPY KIDS 2 Go Pack was created to add adventure, fun and value for the entire family,” said Deanne Paschke, director of brand management for Radisson Hotels & Resorts. “If your kids tend to turn into double agents when you are on vacation, the SPY KIDS 2 Go Pack is sure to draw them back to your side.”

The Radisson Go SPY KIDS 2 Ultimate Adventure Sweepstakes at www.radisson.com/gosk2 invites guests to enter a drawing with a chance to win cool prizes. The Grand Prize is an Isuzu Axiom SPY mobile utility vehicle—for spies on the go. First prize is a seven-day, six-night stay for a family of four at the Radisson Aruba Resort, plus a host of other cool prizes.

Radisson is also working with leading companies including Isuzu, Kodak, the Nabisco Biscuit Division of Kraft Foods, Tony`s Pizza and other top companies on this promotion.

Guests who book the Radisson Go SPY KIDS 2 Family Package online at www.Radisson.com/gosk2 can save an additional 10 percent. Reservations can also be made in the United States, Canada or Caribbean by calling 800-333-3333 or through your travel consultant. All rates are subject to availability.

A sampling of Radisson GO SPY KIDS 2 Family Package daily rates include:

Philadelphia $119 - Boston $209 - San Antonio $114 - Chicago $119 - Los Angeles $159 - Orlando $135 - Clearwater Beach, Fla. $199
Baltimore $169 - Dallas $99 - Toronto (Harbourfront) $162.46* - Niagara Falls starts at $101.30*


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