Sleep and Win With Best Western This Summer

22nd May 2002

PHOENIX å—Most people count sheep to help them fall asleep. That wonå‘t be the case for guests of Best Western International hotels throughout the United States and Canada this summer. They will be dreaming of Jaguars instead of the more traditional animal because every guest that stays at a Best Western hotel will have a chance to win a Jaguar X Series in Best Westernå‘s Sleep and Win game.

The instant winner scratch cards are available at all Best Western hotels between June 24 and Aug. 25, 2002. There are a variety of great prizes including five Jaguars, 10 Ford Explorers, a year’s worth of free gas from Shell*, $10 gas cards* and lodging deals at Best Western hotels.

“The summer is traditionally the time when families take to the great North American highways and byways in search of the perfect summer getaway,” explains Bob Gilbert, vice president of Worldwide Marketing and Sales for Best Western. “We want to thank all our loyal guests for continuing to select Best Western as their number one choice in lodging by introducing the Sleep and Win contest, where everyone’s a winner!”

Travelers will be reminded of the special promotion whenever they stop in at one of the more than 9,500 Shell stations in the United States. Pump toppers and station signage will direct travelers to a Best Western to Sleep and Win.

For reservations at any of the more than 2,300 Best Western hotels in the United States and Canada call 800-WESTERN or visit Cards are available throughout the promotional period to anyone 18 and older. Free or reduced stay awards at Best Western hotels are valid from Aug. 26, 2002-Aug. 26, 2003.


Shell Oil Products U.S. is a leader in the marketing of fuels, lubricants, coolants, services and solutions to consumer and business-to-business customers in automotive, commercial and industrial sectors. Shell Oil Company is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE: RD). For more information, please visit
Best Western International is the world’s largest hotel chain with more than 4,000 hotels in 80 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.

*Gas giveaway is subject to governing laws of each state and province. Substitutions of equal value will be made where legally necessary


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