Westin Splashes Into Summer With Kid-Friendly Initiatives

The old saying “families that play together, stay together” certainly rings true this year as recent travel indicators (reported by the Travel Industry Association of America) suggest a forty percent rise in households taking family vacations from 1994 to 2000.
To consistently respond to the growing demand for family-friendly hotels, Westin Hotels & Resorts splashes into summer with kid-friendly initiatives designed to pamper pint-sized bodies, minds and souls. These initiatives include an enhanced Westin Kids Club(R) program, unique organic skin care products for infants, designer amenities for children, expanded resort kids programs, the revolutionary new Heavenly Crib(sm), and the industry`s first-ever family plan.

Celebrating its tenth anniversary this year, Westin Kids Club continues to be the industry front-runner in providing children with the most comprehensive package of services and amenities geared to the special needs of families traveling with children. To start this summer off fresh, Westin is unveiling a new look for its popular Westin Kids Club program with a new logo treatment instituting Westin`s stylish color palette (a blend of vibrant primary colors), new designer children amenities and updated collateral and packaging.

At check-in, guests between the ages of three and twelve will now get their first glimpse of the Westin Kids Club program when they receive a trendy new sports bottle complete with free beverages while dining on property. Additionally, they are given a choice between a soft and cuddly all-white Coca-Cola(R) teddy bear ...the perfect bedtime companion in a Westin Heavenly Bed(R)...or a hip, new adjustable sports caps specifically created to be “all the rage” this summer.

As the only program in the industry which caters to infants as well as children twelve years old and under, Westin Kids Club provides infants and children under the age of three with a holistic sensory experience. Upon arrival, these guests are presented with a designer Molton Brown amenity box featuring naturally derived baby wash and lotion infused with soothing organic essential oils to keep baby as happy and healthy as possible. Molton Brown, a renowned skin care product line which is traditionally embraced by Westin`s most upscale guests in all Westin suites is now being extended to the youngest and softest of skins. Uniquely packaged in a special gift box topped off with a silk ribbon bow, these products truly pamper babies and toddlers alike. The baby wash is a 100% natural, holistic cleanser for baby`s hair and skin which incorporates natural sugar beet and palm oil extracts with honey, mango and wheat protein to leave skin healthy, moisturized and protected. The ultra-gentle baby lotion is a unique 100% natural holistic hydrator for baby`s skin made using extracts of pure organic almond oil, wild rosehip and combined with willowherb extract to help heal the first signs of irritation, reduce any redness and leave the skin healthy and smooth. Both products were exclusively designed for the most sensitive of newborn skins and contain some of the most precious ingredients available to ensure the best possible care at the start of a baby`s life.

Elements of the Westin Kids Club program include provisions for children`s safety and security, as well as conveniences designed to make the hotel overnight and dining experiences more enjoyable for both parents and children. As an added amenity of the program, the Westin Kids Club(R) Story Line was introduced in 1998 and allows children to listen to age appropriate bedtime stories simply by dialing from their guest room telephone. Thirty different prerecorded children`s stories read by professional readers are available via speakerphone for the whole family to enjoy (several come in Spanish, German, French and Japanese).