Sales & Marketing Technology Convenes In Chicago

14th May 2002

WASHINGTON, DC—Sales and marketing professionals will find information on the latest technology developments and industry trends when the Hospitality Sales & Marketing Association International (HSMAI) presents special programming developed for different segments of the industry and profession as it relates to technology.

In cooperation with the Hospitality Financial and Technology Professionals (HFTP), and timed to coincide with their annual HITEC Conference (Hospitality Industry Technology Exposition & Conference) in Chicago from June 24-26, two programs will be held at HITEC, and two informative sessions are scheduled immediately preceding the industry gathering.

1. Sales & Marketing Executive Briefing at HITEC
Monday, June 24, 1-5 pm: In this pre-conference seminar, sales and marketing executives will find a general overview and update of the information and technologies available today that may be applied to their current and future investments and plans. The half-day seminar is designed to maximize time out of the office, and will be held at HITEC. Register through HITEC at

2. Revenue Management Session at HITEC Tuesday, June 25, 11:30am - 12:45pm: Those involved in the revenue management segment will find valuable information on its growing importance in today`s economy, as well as group evaluation, meeting room yield, Internet booking opportunities, and other topics. Register through HITEC at

3. HSMAI Revenue Management Special Interest Educational Session and Networking Reception Monday, June 24, 2-6 pm, McCormick Place: As a means to addressing the growing revenue management discipline - a core component of a successful sales and marketing strategy - the HSMAI Revenue Management Special Interest Group will present an educational session and networking session preceding HITEC. Among the speakers and topics: Carol Brooks, president, On Demand Consulting, will discuss “What`s New in Technology and Distribution that Impacts Revenue Management;” Mark Lomanno, president of Smith Travel Research and Valyn Erickson, principal consultant, PWC Consulting, will provide an “Industry Update and Forecast;” and Rich Siegel, publisher and editor of Hospitality Upgrade, will moderate a panel on “The Future Outlook of Revenue Management.” A networking reception follows. For more information, contact HSMAI at (202) 789-0089 or


4. HSMAI Executive T.H.I.N.K. on Wireless Technology
Monday, June 24, 8am-5pm, Swissotel, Chicago: This unique programming introduces industry professionals at the vice president level and above to issues changing the way we do business as it relates to “Global Wireless Devices: Connecting the Consumer.” This T.H.I.N.K. will look at the current state of wireless technology as well as what lies ahead to help attendees position their organization to connect with customers in new and innovative ways. Keynote speakers include Henry H. Hartevoldt, senior analyst for Forrester Research, and Leonard Fischer, technology section editor, USA Today. Case studies and demos will be presented from companies including Nextel, IBM, Go To Systems and Six Continents. Find out what is happening in the world of wireless technologies, from handheld devices to wireless phones and new software applications. For more information, contact HSMAI at (202) 789-0089 or

“The influence of technology on our industry has a tremendous impact on how well and efficient we perform,” states Bob Gilbert, CHME, CHA, president and CEO of HSMAI.

“Recognizing that needs and interests vary depending on job position and segment within the sales and marketing discipline, we customized the technology-related programming to appeal to very targeted audiences. These are tremendous opportunities to learn about industry trends and the direction technology is taking in order to plan and forecast in the context of these changes.”

HITEC is the largest and most comprehensive showcase of hospitality technology in the world. With the participation of HSMAI, the conference`s content is expanded to deliver specialized programming for sales and marketing professionals that will provide insight and information to strategically manage future sales, marketing and customer initiatives.

HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members from 35 countries and 60 chapters worldwide.

HITEC 2002: Access to Technology Solutions, will be held at McCormick Place, Chicago, IL from June 24-27. For more information, or to register, call the HFTP at 800-646-HFTP, or visit the website at

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1300 L Street, NW, Suite 1020, Washington, DC 20005, or call (202) 789-0089. You can also visit the web site at




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