As he continues to streamline efficiency of the American Hotel & Lodging Association (AH&LA), President & CEO Joseph A. McInerney, CHA, announced additional reorganization plans.
The AH&LA communications department eliminated its marketing arm and combined its efforts to focus on effectively relaying the association’s overall messages to the public, including governmental and regulatory affairs issues. Overseeing the newly formed group is Director of Communications Ronda Hermann, formerly the director of legislative communications. Hermann, who joined the organization in 1999, is responsible for strategizing and implementing internal and external communications efforts.
“I believe this amalgamation of departments allows us to be the ‘one-stop-shop’ for industry news and information. This change will only strengthen our efforts as we communicate our members’ needs and accomplishments to the media and Members of Congress,” said McInerney.
In other reorganization news, McInerney announced Jessica Lytle’s promotion to director of member services. Lytle, who has been the membership coordinator of the department since 2000, is charged with increasing and strengthening all aspects of AH&LA’s allied membership, which includes student, faculty, and international categories. She also has been given the role of publisher of the annually produced Directory of Hotel & Motel Companies, an encyclopedic listing of hotel companies that own, manage, or franchise properties worldwide, as well as referral groups and real estate investment trusts.
Hermann and Lytle both report to recently appointed AH&LA Executive Vice President of Corporate and Member Relations William “Bill” Hanley. Hanley also oversees several other departments and functions, including member state services, conventions and events, business development, and the Information Center, as well as handling marketing and public relations efforts with 13-year AH&LA communications veteran Kathryn Potter.
In formerly announced restructuring news, McInerney deemed Lodging (a former industry publication since 1993) as the official management magazine focusing more on the association and its activities. Also, AH&LA’s two affiliates - the American Hotel & Lodging Foundation and the Educational Institute of AH&LA - merged to form the American Hotel & Lodging Educational Foundation.
“We believe this additional restructuring gives us a clearer vision of the services we are providing to our membership base. As we go forward, we will continue to insure that we are meeting the needs of our members,” said McInerney.