Priority Club Rewards Earns Top Honors for International Frequent Guest Best Web Site at 2002 Freddi

Priority Club® Rewards won coveted honors, by being awarded the Best Hotel Loyalty Program Web Site (International), at the prestigious 2002 Freddie Awards by the readers of InsideFlyer magazine. Results were announced last night at the Fourteenth Annual “Freddie” Awards banquet in New York.

In addition to being named Best Web Site, Priority Club Rewards received five, second place awards in the Best Hotel Award Redemption (Americas) category and four, third place awards in the Best Hotel Bonus Promotion (Americas) category - placing in 10 of the 16 eligible categories. Priority Club Rewards received 7.875 points out of 10 in terms of overall merits. More than four percent of voters voiced their opinion as frequent business travelers via on-line and written ballots. Freddie Award voters belong to an average of seven loyalty programs.

The Freddie Awards—named after Sir Freddie Laker in honor of his accomplishments in marketing travel during the 1970s—have evolved into a popular method for frequent travelers to voice their opinions about frequent travel programs. Randy Petersen, editor and publisher of InsideFlyer magazine and creator of the Freddie Awards, calls them the frequent traveler’s answer to the Oscar, Emmy and Grammy Awards.

Priority Club Rewards spans 3,200 hotels and resorts across the world’s most trusted brands from upscale to extended-stay—Inter-Continental®, Crowne Plaza®, Holiday Inn®, Holiday Inn Express® and Staybridge Suites® by Holiday Inn®. Priority Club Rewards, the world’s first and largest hotel loyalty program, recently re-launched Priority Club Rewards (formerly Priority Club Worldwide) after two years of comprehensive research on travel preferences. Priority Club Rewards combines new features like points transfer, points purchase and instant redemption with program pillars of no blackout dates and no point expiration to form one powerful program that is simple and easy.

Enrollment in Priority Club Rewards, which offers members the richest redemption choices, is free. Guests may enroll online at, at the front desk of any Six ContinentsTM Hotels location, or by calling 1-888-211-9874.