HSMAI Creates Global Board As It Intensifies Its Worldwide Efforts In Membership And Scope

WASHINGTON, DC - The Hospitality Sales & Marketing Association International (HSMAI) is entering an era of dynamic expansion as it embarks on its new “Going Global” initiative. A new governance change was announced last week at the association`s international board of directors meeting in Orlando, which will set the stage for global growth, while at the same time, pave the way for even greater relevance for individual members and chapters, and enhance the HSMAI brand in the worldwide marketplace.
One of the most significant changes is the newly-formed global board of directors, who will provide direction for the international organization.

HSMAI Nominating Committee Chair Bill Weld, CHME, announced that the committee has appointed two individuals to lead the new global board. The new board chair will be Bruce J. Himelstein, CHME, senior vice president of sales and marketing, Marriott International; vice chair is Ingunn Hofseth, president of HSMAI Chapter Norway. Additional global board seats will be elected by the existing regional boards for Europe and the Americas.

This governance change gives regional boards autonomy in directing their chapters so that they may customize their membership model to reflect their region`s individual needs. This in turn will provide greater relevance and value to chapters and members. The first two regional boards to be established are: the Americas board under the leadership of Sal Dickinson, CHME, chief executive of Dickinson & Associates, serving as its chair; and a European board, directed by Ingunn Hofseth, president of HSMAI Chapter Norway. Both will serve two-year terms.

At the same time, the global board will focus on membership benefits that truly are global. In the initial stage, that will encompass broadening the scope and the worldwide distribution of HSMAI`s Marketing Review magazine.

Equally of value is the further development of HSMAI`s website - a wealth of information and Association on sales and marketing in hospitality and travel. For the first time, the entire worldwide membership will be listed and accessible through the members-only section. This creates a tremendous networking opportunity and sharing of information for members around the world.


This is the ideal approach to best govern what has become a truly global enterprise,” says Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

“In this fast moving age of information, where our business and industry are truly without borders, this new direction will above all provide the greatest value to our constituency - the HSMAI chapters and members.”

Chair of the new global board, Bruce, J. Himelstein, CHME, senior vice president of sales and marketing, Marriott International, says: “Going global is no longer an option, but an obligation HSMAI has to the industry. The events of the past year have put us center stage, but it is a world stage and we must stay focused on our opportunities.”

This initiative is in keeping with HSMAI`s significant growth in Europe in the past years under the guidance and support of Ingunn Hofseth, president of HSMAI Chapter Norway. According to Hofseth: “Sales and marketing professionals in Europe look forward to the accelerated growth of the association, and the opportunity to expand their ability to exchange best practices and ideas with colleagues from all over the world.”

Among the benefits of creating a global enterprise are:

A unified, expanded organization of members crossing all borders. This new initiative will bring the total membership of HSMAI worldwide to nearly 7,000 / Greater growth and awareness of the HSMAI brand worldwide / A platform for growth in other regions (such as Asia), where a modified membership model can readily be developed.

HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1300 L Street, NW, Suite 1020, Washington, DC 20005, or call (202) 789-0089. You can also visit the web site at www.hsmai.org.