Six Continents Hotels, Inc. (www.sixcontinentshotels.com), the world’s leading hotel group, has named Jeff Senior its new vice president of Inter-Continental Hotels, for the Americas region.

Senior’s hiring continues a string of key additions to Six Continents Hotels’ management team as the global hotel group works to continually strengthen top-line performance.

Reporting to Six Continents Hotels’ brand president Ravi Saligram, Senior is responsible for insuring the successful implementation and enhancement of the Inter-Continental global brand strategy. He also serves as the guardian of the Inter-Continental brand in the Americas, including positioning the brand for mid- to long-term future growth and will work closely with the global brand organization, Six Continents PLC, in London. In addition, Mr. Senior is an active member of various process teams at the company.

Senior is a 25-year veteran within the hospitality industry having held positions of increasing responsibility in both operations and marketing with Marriott Corporation, Doubletree Hotels Corporation, Homestead Lodging, and Kimpton Hotel and Restaurant Group. His most recent position was vice president, sales and marketing for Kimpton, where he implemented innovative brand and marketing strategies that resulted in industry premium RevPAR gains.

“Jeff brings a wealth of experience in hotel marketing and operations to Six Continents Hotels,” said Saligram. “He is well-known in the hospitality industry for achieving outstanding results. We are delighted to have him as a new member of our senior management team.”

Senior holds a Master of Business Administration from Pepperdine University.

Six Continents Hotels, the hotel business of Six Continents PLC of the United Kingdom [LON:SXC, NYSE:SXC (ADRs)], owns, manages, leases or franchises more than 3,260 hotels and 514,000 guest rooms in nearly 100 countries and territories. Its properties bear some of the most recognized hotel brands in the world - Inter-Continental, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Staybridge Suites by Holiday Inn. Six Continents Hotels, formerly known as Bass Hotels & Resorts, the hotel business of Six Continents PLC in the United Kingdom, hosts more than 150 million guests each year.

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