SILVER SPRING, MD (April 25, 2002) - Worldwide lodging franchisor Choice Hotels International (NYSE: CHH) and Traveler Discount Guide, the largest and most effective room-filling publication in North America, announce the formation of an exclusive endorsed partnership agreement.
Under the agreement, all domestic Choice properties receive preferred advertising rates and other marketing benefits in the Traveler Discount Guide, a premier travel industry coupon publication with over 40 million copies printed annually. Choice properties also receive a complementary one-year listing on Roomsaver.com, the Traveler Discount Guide’s online source for hotel coupons.
“With the establishment of this new relationship, we expect to build upon the $23 million in incremental room revenue Traveler Discount Guide generates annually for the 800+ Choice properties already advertising in our publications,” said Mark T. Rayner, Traveler Discount Guide’s senior vice president. “This is an outstanding opportunity to bring additional value to our millions of readers while driving new business to participating Choice properties nationwide.”
“Many of our franchisees have already recognized the value of advertising in Traveler Discount Guide publications,” said Daniel Rothfeld, Choice’s senior vice president, partner services. “This agreement makes it easier and more affordable for them to take advantage of this tremendous vehicle for reaching value- and quality-conscious travelers.”
Choice Hotels International (NYSE: CHH) is one of the world`s largest lodging franchisors, with more than 5,000 hotels open or under development in 43 countries. Choice’s Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brand hotels serve guests worldwide. For more information on Choice, visit the company`s Internet site at www.choicehotels.com.
Traveler Discount Guide is the originator of the hotel coupon guide industry, the largest publisher of its kind in the North America and the only publication of its type offering full nationwide coverage throughout 48 states. The company prints over 40 million copies annually, distributed via over 18,000 premium locations coast-to-coast and maintains a growing client base of over 6,000 hotels, motels and resorts. Traveler Discount Guide clients receive additional exposure to millions of travelers through the company’s affiliation with Roomsaver.com, the largest and most comprehensive source for hotel coupons on the World Wide Web. For more information on Traveler Discount Guide, visit the company’s web site at www.travelerdiscountguide.com.