Leading hospitality group Six Continents PLC confirmed today that it has
joined forces with UNICEF (the United Nations Children`s Fund) as its new
global charitable partner. It will be donating £300,000 over the next three
years as part of a long-term commitment to return a percentage of its
profits back to the communities in which it operates.
Six Continents PLC, which operates over 3,260 hotels across nearly 100
countries and territories and over 2,000 restaurants and bars in the UK and
Germany, has pledged to donate £100,000 each year to specific projects
during the three year partnership, as well as inviting employees to
participate via local fund-raising events.
The Six Continents “100% Campaign” programme for UNICEF will centre on
children`s education projects around the world. The focus will be on a
different geographic area in each of the three years of operation (Asia
Pacific in year one, Middle East in year two and Latin America in year
Mark Rigby, director of corporate affairs for Six Continents PLC, said: “As
a global hospitality group our business involves people from all over the
world and we wanted our chosen international charity to reflect this global
spread. The well-being and education of children is an international concern
and a responsibility for us all. It is an area our customers and employees
felt strongly should receive support. We are therefore delighted to be
working with such a well regarded charity and for such a worthwhile cause.”
In 2002 the money raised by Six Continents PLC will fund a project promoting
education in rural areas in the Philippines. Over 300,000 school-aged
children in the Philippines never have the chance to start primary school.
There are more than 6,000 villages without a basic education system and
another 3,000 that only offer a limited level of education. For children
from rural areas the lack of access to education perpetuates the cycle of
poverty. Often children work from an early age to help support their
families, missing out on the chance to learn in a safe, clean school
David Bull, executive director, UNICEF UK said, “We are thrilled to be
working with Six Continents PLC and the funds raised through this
partnership will make an invaluable contribution to UNICEF`s education
programmes. In the Philippines we have found an effective way to offer
schooling to children living in difficult circumstances and these additional
funds will enable us to help schools and communities provide a child
friendly environment, with access to clean water and sanitation, learning
materials and resources and health promotion education.”
Through funds raised from the partnership Six Continents is helping children
in the Philippines have access to education in a number of ways. Teachers
need training in multi-grade teaching, as well as new curriculum materials.
As multi-grade schools are generally in rural and isolated areas, facilities
can be inadequate. Six Continents will help to upgrade these schools with
sanitation facilities as well as library and science equipment, workbooks
and classroom materials.
UNICEF was selected as Six Continents PLC`s international charity after
stakeholder interviews and feedback. The company worked with consultative
services group Business in the Community to select a shortlist of global
charities that would work well with the business and its values.