Sebastian Escarrer Hosts the Inauguration of the New Melia White House in London

15th Apr 2002

The Vice Chairman of the Spanish hotel company Sol Meliá, Sebastián Escarrer, presided over the official inauguration of the Meliá White House Hotel which, after being purchased at the end of 1999 by the company for 80 million euros, has been subject to a very thorough 30 million euro renovation and refurbishment. To celebrate the fact, the hotel organized an original themed gala dinner attended by a large number of figures from the Spanish and British tourism industries as well as members of London society.

According to Sebastián Escarrer, “although Sol Meliá is a global multinational company, it is no less true that we bring elements of our Spanish culture and nature to our business wherever we may be. In a city such as London, where we are the only Spanish hotel company to be operating, it is also with great pride and great pleasure that we aim to stake our claim as the “Spanish Heart” of the city”.

He added that, “Although the Meliá White House is obviously open to all, as it always has been and as it always will be, after the enormous efforts that have gone into renovating the property, we do firmly aim to make this hotel the Grand Spanish Hotel in London, the hotel in which all of my fellow countrymen will feel at home and in which those guests from other countries may get to know and to appreciate the quality of the products and services which have made Spanish tourism famous all over the world while also enjoying the very best of the rich and varied Spanish cuisine”.

He ended by adding that, “the British market is one of the most important markets for Sol Meliá, with 18% of the travelers that stay in our company’s hotels come from the UK. In spite of this excellent relation with the UK tourism industry, we had never been able to gain a foothold “in situ”. Now, all of those fans of Sol Meliá in this country will no longer have to travel to another country to enjoy the quality of the products and services provided by Meliá Hotels and the company in general, now freely available in our London home: the Meliá White House”.

Built in 1936, and providing 582 rooms and 115 apartments, the White House Hotel has had a splendid history and has become widely known, amongst other things, for its role as home to the “Fabian Society” whose members included such illustrious intellectuals as George Bernard Shaw and Virginia Wolff. Many years ago it was also named as one of the city’s listed buildings largely due to its splendid façade and its use of some of the finest elements of Art Deco architecture
Located in the heart of London, alongside Regents Park and only a few minutes’ walk from Oxford Street and Piccadilly Circus, the Meliá White House is a reference point for getting to know one of the most cosmopolitan cities in the world. The Madame Tussaud Wax Museum, the British Museum, Camden Town and its market, Buckingham Palace & Gardens ... just a few of the attractions so near the Meliá White House, a prestigious hotel providing hotel products and services to satisfy the most discerning guests.
Luxury, highly personalized service and magnificent locations in firs class cities and holiday destinations are just some of the most outstanding features of Meliá Hotels.


After the renovation, the new Meliá White House is also now a hotel offering one of the finest selections of quality cuisine in the capital. Also with a great choice, from the breakfast buffet, to the “La Albufera” “à la carte” Restaurant with show-cooking and Mediterranean specialties, or the exclusive “L’Ouverture” restaurant providing international cuisine. All ideal settings for hotel guests and passers-by to enjoy the finest cuisine in the heart of London.

The Meliá White House also provides 9 meeting and banqueting rooms perfectly adapted to host the widest range of professional events, with the latest in audiovisual technology and space for between 10 and 200 guests. The hotel also provides great facilities for theme parties, receptions, banquets or gala dinners, as well as a Business Center with secretarial services.
The new Meliá White House also now provides an exclusive Royal Service Executive area characteristic of the finest Sol Meliá hotels and catering especially to international business travelers. Guests enjoy a wide range of exclusive services and facilities such as an independent check-in and check-out area, luxury room amenities, pillow menus, an exclusive Royal Service are with free services such as a full English breakfast, as well as tea, coffee and drinks all day long, as well as a bar serving drinks and canapés from 6 am. to 11 pm. , a free meeting room for up to 6 people and a international newspapers.

Now there’s no excuse not to visit London. Sol Meliá now provides the finest quality hotel, superior service and a magnificent location with a Meliá Hotel in the heart of the British capital.




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