Choice Hotel International`s advertising agency of record, Arnold Worldwide/Washington, received The Advertising Club of Metropolitan Washington`s (Ad Club) Citation of Excellence during the 2002 ADDY Awards, presented April 6 at the Grand Hyatt Hotel in Washington D.C. The award recognized a consumer print advertisement created by Arnold and touting Choice`s eight hotel brands.
“Arnold Worldwide has delivered tremendous results for Choice over the past year with the The Power of Being There. Go® campaign, our brand reimaging and summer promotion efforts,” said Wayne Wielgus, Choice`s senior vice president, marketing. “It`s no surprise that they are being recognized by the advertising community for their outstanding creative work.”
The Ad Club is an association of more than 500 professionals working in advertising, marketing and public relations throughout the Washington D.C. area and its Maryland and Virginia suburbs. The ADDY Awards are presented annually to recognize and celebrate the creative excellence and talent in Metropolitan Washington. There were 800 entrants from more than 100 companies competing for this year`s awards.
The winning advertisements, targeting the group travel segment, highlight the diversity of Choice`s brands with the tag line, “We`ve got the perfect rooms for your travel group, whatever their bag.” The ad shows various bags from such groups as the Friends of Trees Everywhere and the Rainforest Development Corporation, Inc., and The Optimist Club and The Pessimist Club.
Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 43 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.