Eaton Hotel Hong Kong Appoints Impact Asia

28th Mar 2002

Hong Kong, March 28th, 2002—————-  Andrew Ooi, General Manager of the
Eaton Hotel Hong Kong and Eaton House Furnished Apartments has appointed
Impact Asia to handle public relations activities and marketing
communications. The company will also oversee activities for the Yat Tung
Heen Chinese restaurant in Wanchai.

Impact`s brief is to upgrade and enhance the image of the hotel, restaurant
and furnished apartments by providing strategic direction for all new
collateral design and direct mail campaigns. They will also revamp the
website and provide corporate communications counsel.

According to Ooi: “We selected Impact Asia because of their vast experience
in the hotel and hospitality industry and also for their multi-tiered
service approach, which covers all the various marketing-related disciplines
we need for our internal and external communications.”

The Eaton Hotel, Eaton House Furnished Apartments and Yat Tung Heen Chinese
restaurants are managed by Great Eagle Holdings Limited which is the hotel
management arm of Great eagle Holdings Ltd. The company also owns a number
of prestigious international hotels including Great Eagle Hotel Hong Kong,
The Langham Hilton in London, Sheraton Towers Southgate in Melbourne, Le
Meridien in Boston, Delta Chelsea Inn, Toronto and the Sheraton Auckland
Hotel and Towers.

For more information, contact Eaton Hotel Hong Kong at 380 Nathan Road,
Kowloon. Tel: (852) 2782 1818 or visit the website at




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