WASHINGTON, D.C. - March 26, 2002 - Celebrating its three-year anniversary as part of Marriott International, Inc. (NYSE:MAR), ExecuStay, the temporary housing division of Marriott International, Inc., today announced that it has changed its logo and subsequent name presentation. The brand, now called “Marriott ExecuStay;” introduces a new tagline, “Temporary Housing With a Familiar NameSM” and has a slightly revised logo that features the Marriott logotype above the ExecuStay brand name.
Joe Lavin, executive vice president and managing director of Marriott ExecuStay, said, “These subtle but important changes will continue to convey the advantages of the established ExecuStay name while reinforcing the image of - and customer benefits created by - the Marriott experience. The combination is powerful.”
Mr. Lavin added, “ExecuStay’s new tagline also reinforces our affiliation with Marriott, the best brand in the hospitality world, as ExecuStay continues to build upon our premium status in temporary and insurance housing.” He added that Marriott ExecuStay is the only temporary housing provider with a frequent travel program, Marriott Rewards®. Voted “Best Hotel Rewards Program in the World” for the fifth consecutive year by frequent travelers and readers of Business Traveler magazine, Marriott Rewards is the world’s largest multi-brand frequent guest program with 2,100 participating hotels and more than 16 million members.
Marriott ExecuStay (www.execustay.com; 1-888-840-7829) provides more than 6,000 fully furnished and accessorized temporary housing apartments in approximately 200 U.S. cities and Canada for travelers who require stays of 30 days or more. ExecuStay is part of Marriott’s extended-stay lodging portfolio, which also includes Residence Inn, TownePlace Suites and Marriott Executive Apartments.
New logo available either from this release or digitally, upon request.