Ferrán Adriá, the Grand Spanish Chef, one of the most acclaimed worldwide, has invented a new culinary concept for NH, the “Fast-Good”, an innovative and revolutionary concept that will change the current gastronomic offering in hotel establishments. The “Fast-Good” concept aims to make fast food compatible with the best quality, with the added advantage of carrying the seal of Ferrán Adriá.
NH Hoteles will install the first “Fast-Good” in the corner of the NH Eurobuilding, one of the chain`s landmark hotels. The entrance to this new space, expected to open by February 2003, will be on Alberto Alcocer Street.
The well-known chef and NH Hoteles are confident on the success of “Fast-Good”, not just in Spain, but also in the other European hotels where this concept is introduced.
Ferrán Adrià said, “we arrived at the “Fast-Good” concept after analysing the markets in different parts of the world. Business travellers may not have too much time for dining but they are very concerned about taking care of themselves and about consuming quality food. This is why we are confident that this concept will be successful”.
Gabriele Burgio, CEO of NH Hoteles, stated, “NH`s wager on innovation and on client satisfaction is increasingly stronger. We want to be ahead of the competition and thanks to Ferrán Adrià`s restaurant R&D department, we will certainly achieve this”.
Since the age of 18, when by pure chance, he began working as a chef`s assistant in a small hotel; Ferran Adrià has never ceased to win critical acclaim in the restaurant world. In 1984, he was already the director of the kitchen in El Bulli, and since then, with Julio Soler, the restaurant`s manager at that time, he made a commitment to develop restaurant services different from the known standards. They worked at developing a truly different and new culinary style during the years 85, 86, 87, and 88. In 1995 they set up catering headquarters in Barcelona under the name of El Bulli Catering, raising the level of quality and prestige in banquet services to new heights. The Casino de Madrid is the best example El Bulli Catering in the capital.
Ferran Adrià, an advisor to leading quality brands, always undertakes new projects with tenacity, an innovative spirit, and enthusiasm, hence, his image is associated with the best companies always ensure spectacular results. The neuralgic centre of his activities is the Bulli Taller in Barcelona headed by Albert Adrià. The seeds of all his projects always germinate in this “workshop” mainly focused on creating and testing new dishes, techniques, recipes and concepts for each new season.
Ferran Adrià is one of the greatest exponents of global cuisine, awarded the highest recognitions in restaurant guides and other national prices plus a long list of other acknowledgements and has published several books, including “El Bulli Mediterranean Flavour”, the “Secrets of El Bulli”, “The Desserts of El Bulli” by Albert Adrià. He has also been interviewed the leading journalists.
Following the acquisition of the Krasnapolsky chain in July 2000 and the acquisition last 25 February of the German Astron, the NH Hoteles Group (www.nh-hoteles.com), is Europe`s third ranking business hotel chain. NH has 237 hotels and 34,121 rooms in 18 countries in Europe, Latin America and Africa. The recent acquisition of Astron, Germany`s third leading city hotel chain consolidates NH`s positioning in Europe. NH currently has 34 new hotel projects underway, representing approximately 6,500 new rooms. NH is known for the quality of its hotel services and its facilities, carefully decorated to please all tastes, homogeneous and where clients may feel very comfortable. These hotels offer the latest in technology for our clients` communication and leisure needs.
NH offers its clients the best quality cuisine since restaurant services are one the chain`s top priorities. The acclaimed chef, Ferrán Adriá, creator of El Bulli, and NH have reached a collaboration agreement to launch the nhube concept, revolutionary new spaces in the hotel sector that combine restaurant services, leisure and a place where our guests can feel comfortable. In 2001, NH recorded EUR 762 Mn in sales, a 38.35% increase over the previous year.
The NH Group is listed in the Madrid stock exchange (included in the select IBEX 35), and in Amsterdam`s Euronext index. Moreover, NH Hoteles is a member of Stoxx Europe 600, which includes the leading European companies, and is part of the well-known Morgan Stanley Capital International (MSCI) equity securities index.