TravelCLICK has added Average Daily Rate (ADR)
to its free GDS market data on the travelclick.net
booking data is continuously updated to display the most recent e-commerce
results for the hospitality industry. TravelCLICK`s Web based GDS data has
also been improved with easy-to-read charts, and now provides two full years
of booking information for over 400 cities worldwide.
“TravelCLICK is making hotel booking information available to increase
understanding of the huge market opportunity in electronic distribution.
The new Average Daily Rate information shows that for almost every worldwide
market, higher-yielding hotel bookings are sourced through the GDS
marketplace,” said Bruce W. Mainzer, senior vice president of marketing for
TravelCLICK. “We encourage anyone interested in hotel room distribution to
investigate e-commerce trends in their local market through
www.travelclick.net. The immediate availability of ADR and GDS booking data
- at no cost - are resources the smart hotel marketer should not pass up.”
In addition to this updated booking information, the TravelCLICK.net Web
site provides updated sample reports and tutorials for TravelCLICK`s
market-leading competitive benchmarking products: Hotelligence, RateVIEW
and PHASER Complete Access. Additionally, TravelCLICK`s Media Networks,
including the new Group Media Network, are presented in self-guided tours.
TravelCLICK`s Web site also provides a look-up feature to connect with a
local TravelCLICK expert who can provide more detailed information on
individual hotel property booking performance, and assist properties in
their efforts to maximize net revenue from electronic channels.