Thrifty Car Rental announced today that it is making its popular
www.THRIFTY.com
Web site more accessible to Spanish-speaking customers. 
For
the first time, consumers are now able to view the entire Reservation
section of THRIFTY.com in Spanish.  In addition, they can view and enroll in
the company`s Blue Chip Express Rental Program, or change their membership
profile, all in Spanish. 

“Thrifty does a lot of business with customers whose primary language is
Spanish,” said Brian Carpenter, Vice President of Sales, Marketing and
Advertising for Thrifty Car Rental.  “Thrifty is committed to making it easy
for all customers to make a reservation with us, regardless of their
destination or country of origin.” 

Related stories on ITN:
(22/04/2002) Thrifty Eliminates Travel Agency Commissions

(04/03/2002) Thrifty.com Web Site Enhancements

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