The Hospitality Sales & Marketing Association International (HSMAI) recognized Fairmont Hotels & Resorts with the Golden Click Best of Show Award for the design and development of www.fairmont.com. The Web site was selected for the honor from this yearå‘s Platinum Golden Click Web Award winners.
Designed as a cost effective way to communicate hotel experiences with the consumer and build relationships with Fairmont guests, www.fairmont.com
delivers enhanced services that reinforce the brand promise of providing “places in the heart.” The Web site’s features include expanded bookings, which allow guests to book activities such as dining, spa treatments and golf while reserving their room; destination maps with drop down menus for accessing individual city properties; the Fairmont Planner, an interactive tool to match Fairmont properties with individual customer experience needs; and a Virtual Concierge to assist in complete destination information.
“It is an honor to be selected as the Golden Click Best of Show Award winner,” says Brian Richardson, vice president of brand marketing and communications. “Since the launch of our new site, we have been competitively positioning ourselves online as one of the premier luxury hotel chains.”
Through these initiatives, bookings have increased 75% over the last 12 months, over 200% since the launch in May 2001, and monthly Web site visits have risen from 250,000 per month at launch to 586,000 in November 2002. Jens Thraenhart, director of Internet strategy, attributes the success to the individual hotels and the technology infrastructure, noting, “Our progress is dependent on the properties embracing Fairmont’s new online initiatives and extending the Internet strategy into their local destinations.”
paid tribute to the luxury hotel management company during the 13th annual HSMAI Travel Industry Awards Night Dinner on January 28, 2003. Awards were presented as part of the 2002 HSMAI International Travel Competition, the largest and most prestigious travel event of its kind in the world. This year’s contest attracted more than 1,500 entries from 45 countries and destinations worldwide, with entries judged by teams of experts from all sectors of the industry.
This is the second year in a row that Fairmont has received top honors at the HSMAI Travel Industry Awards Night. Last year the hotel company was awarded a Golden Bell Public Relations Best of Show for their innovative “Adopt-A-Shelter” program, which partners the company’s hotels with women’s shelters across the continent, encourages employee volunteerism, and funds violence prevention education.
Related stories on ITN:
(25/11/2002) Fairmont Launches Interactive Feedback Tool
(30/07/2002) Fairmont Wins with Wireless Technology
(12/12/2001) Fairmont Hotels Launch E-Business Strategy.