lastminute Launches Cinema Search Facility

lastminute.com

has
teamed up with The Press Association (PA), to offer customers a full
guide to weekly cinema schedules across the UK.
The search service, located in the new cinema section of the
lastminute.com website, has a `Find me` option which enables
customers to search cinemas by town/postcode, cinema name or film
title.  It also has an additional facility, called `Inspire me` where
customers can select a specific film classification e.g. PG, 18, 12,
or search for films of a particular genre, such as thriller, western,
comedy etc.


The service provides up-to-date listings for the current week`s
films, including show times, details of the cast and a description of
the film, and also features a guide to the following weeks programme.
It is updated automatically by PA on a weekly basis.


Paul Shaw, head of leisure at lastminute.com said, “By partnering
with PA we are enhancing the usefulness of the site for customers
with a great new addition to the entertainment section.  As going to
the cinema can often be a very last minute decision, it`s also a
great fit with the lastminute.com brand.”


The hosted page is a first for both PA and lastminute.com - it is the
first time that PA has ever hosted a listings service for a partner
and the first hosted white label page for lastminute.com, where the
page has the complete look and feel of the lastminute.com brand.

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Jennifer Rowlands, Director of PA Enterprises said “Our service for
lastminute.com is the `one-stop` product our clients are looking
for.  By providing   hosting, content and management, we are offering
a simple and cost-effective way for our clients to launch searchable
on-line entertainment guides.”


PA offers hosted services across its full range of content, including
news, sport, weather, TV listings and arts/leisure.


Related stories on ITN:

(23/01/2003) lastminute.com plc - Dynamic Packaging Update

(06/12/2002) lastminute.com Announces Partnership with Voyages Auchan


(29/11/2002) Hertz Signs Supplier Agreement with lastminute


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