lastminute.com

has
teamed up with The Press Association (PA), to offer customers a full
guide to weekly cinema schedules across the UK.
The search service, located in the new cinema section of the
lastminute.com website, has a `Find me` option which enables
customers to search cinemas by town/postcode, cinema name or film
title.  It also has an additional facility, called `Inspire me` where
customers can select a specific film classification e.g. PG, 18, 12,
or search for films of a particular genre, such as thriller, western,
comedy etc.

The service provides up-to-date listings for the current week`s
films, including show times, details of the cast and a description of
the film, and also features a guide to the following weeks programme.
It is updated automatically by PA on a weekly basis.

Paul Shaw, head of leisure at lastminute.com said, “By partnering
with PA we are enhancing the usefulness of the site for customers
with a great new addition to the entertainment section.  As going to
the cinema can often be a very last minute decision, it`s also a
great fit with the lastminute.com brand.”

The hosted page is a first for both PA and lastminute.com - it is the
first time that PA has ever hosted a listings service for a partner
and the first hosted white label page for lastminute.com, where the
page has the complete look and feel of the lastminute.com brand.

Jennifer Rowlands, Director of PA Enterprises said “Our service for
lastminute.com is the `one-stop` product our clients are looking
for.  By providing   hosting, content and management, we are offering
a simple and cost-effective way for our clients to launch searchable
on-line entertainment guides.”

PA offers hosted services across its full range of content, including
news, sport, weather, TV listings and arts/leisure.

Related stories on ITN:

(23/01/2003) lastminute.com plc - Dynamic Packaging Update

(06/12/2002) lastminute.com Announces Partnership with Voyages Auchan

(29/11/2002) Hertz Signs Supplier Agreement with lastminute

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