Lufthansa Deploys Shepherd Systems` Booking Information

16 January 2003

Shepherd Systems has announced that Lufthansa
German Airlines (Lufthansa) is deploying an advanced customized version of
Shepherd`s Booking Information System (BIS), which provides travel booking
data from a variety of sources, to enhance the airline`s sales performance.

Shepherd Systems`

BIS supports sales teams by providing all the necessary
sales intelligence data to target specific markets, increase sales volumes,
eliminate paperwork and provide portable data access via the Internet for
presentations during sales calls. Lufthansa

worked closely with Shepherd
Systems to enhance Shepherd`s BIS with new benchmarking capabilities, alert
reports, monitoring facilities and a systematic evaluation of advance booking
data. Technical enhancements make the program faster and reduce the download
time of local data, while the integration of a remote access module allows
every user to access the entire Lufthansa Market Information Data Transfer
(MIDT) database from its 130,000 travel agencies, with optimized performance
results. The system is being deployed throughout Lufthansa`s network of 650
salespeople.

“Shepherd Systems understands the airline business intimately and has
successfully incorporated our new ideas to create a customized sales tool that
puts at our sales teams` fingertips the crucial industry data and information
they need to increase sales,” said Dr. Burkhard Guse, Lufthansa Sales Support
Systems. “Shepherd Systems has been a true partner in this project. By
coupling their wide-ranging knowledge of airline sales and marketing with our
innovative concepts, we feel we`ve developed a system that gives us a
competitive advantage. We look forward to continued cooperation and expect to
introduce additional capabilities for our users in future releases.”

“Our extensive experience in airline sales and marketing data and previous
projects with Lufthansa made it easier for our team to rise to the challenge
of incorporating Lufthansa`s unique requests into the BIS,” said Mike Malik,
Shepherd Systems president and CEO. “The result is a very progressive system
that minimizes the effort required for analysis; identifies areas for
potential business; and leaves more time to concentrate on the sales
negotiations that will ultimately help Lufthansa enhance its sales force`s
performance.”