IPIX (Nasdaq: IPIX), a world leader in immersive imaging for the Internet, announced a partnership with Open World, the leading provider of Internet marketing solutions for the hotel industry, providing IPIX? Virtual Tours for Open World’s hospitality industry clients. The announcement was made today during the World Travel Market Show in London, England.

Now, leisure and business travelers planning a trip can select online virtual tours of worldwide hotels and destinations. With a click of a computer mouse, an IPIX? image “teleports” prospective guests or travel agents directly to hotel rooms, restaurants, luxury suites, or recreational areas, providing unequaled access to hotel properties. Open World’s hotel clients’ Web sites will offer visitors a chance to stroll through the lobby, inspect meeting and convention facilities, or enjoy the poolside view. IPIX? technology delivers immersive IPIX? images allowing viewers to “step inside,” looking in any direction from left to right and floor to ceiling, as if they are actually in the pictures. A tour of the Central Park Inter-Continental New York Hotel can be experienced at new-york.interconti.com.
“IPIX? Virtual Tours are the best interactive way to showcase hotel and resort properties on the Internet,” said Jeff Thomas, Open World Director of Business Development. “We view IPIX as a critical advancement to online travel sites by providing the ability for consumers to look before you book over the Internet.”

Open World will market IPIX? images to their hotel clients, representing more than 5,500 hotels including Inter-Continental Hotels and Resorts, Crowne Plaza Hotels, Hyatt Hotels and Resorts, SRS-WORLDHOTELS, Small Luxury Hotels of the World, Pan Pacific Hotels and Resorts, Orient-Express Hotels, Noble House Hotel Group, and Coastal Hotel Group, among others.

“IPIX? images are the ultimate Internet imaging experience. Net surfers can experience hotel properties from any location around the globe just as if they were there,” said IPIX Chairman and CEO, Jim Phillips. “Open World has set thStda�f tvedeinioWesis thhd u oIQ?(rtl ur
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